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Tackling the Issues of Offline Promotional Marketing

There are few businesses that can survive by simply marketing online. Luckily, a lot of businesses have given up on offline promotional marketing because it is far more expensive than online marketing. This means there is less competition when advertising offline, and it may be surprising to find that stickers and labels are the best … Read more

The Importance of Brand Awareness

Creating brand awareness is not about promoting your products or even about promoting your company. It is about educating potential customers about brand principles and building trust for the brand. What is brand awareness? A brand represents a parcel of information that needs to be planted in the mind of¬† the potential consumer. When they … Read more

Nova Custom Label Printing Client Spotlight: Saucey Sauce

Occasionally we come across a cool story from our clients about how they started their business and what makes them unique. The Saucey Sauce Company is one of those clients. We’ve been handling the company’s custom label printing , and I wanted to chat with the company founders to find out how the company started, … Read more

Custom Label Printing For Bath And Beauty Products

Whether starting up a business or having the best selling product in a market niche, one must be paying attention to the #1 advertising tool. It’s the product’s label. Custom printed labels are an essential marketing tool to promote¬† business. It’s no secret that a typical consumer can be influenced by unique labels and packaging. … Read more

The Advantages of Shaped Custom Label Printing On Your Products

Whatever type of business that you are running, it’s undoubtedly important to be unique in order to get more people to try  out the business, not only because the business is different, but also because the business is a stand-out. This is not that easy to accomplish, especially when up against tough competition. Aside from … Read more