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marketing your brand

Marketing Your Brand For Valentine’s Day

Many businesses give client gifts during the winter holiday season. With all of the gifts pouring in, though, it is hard to keep track of who gave what. If client gifts are given on a different holiday, however, the gift may be more memorable. How about Valentine’s Day? Marketing your brand for Valentines day doesn’t …

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The Importance of Brand Awareness

Creating brand awareness is not about promoting your products or even about promoting your company. It is about educating potential customers about brand principles and building trust for the brand. What is brand awareness? A brand represents a parcel of information that needs to be planted in the mind of  the potential consumer. When they …

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