Occasionally we come across a cool story from our clients about how they started their business and what makes them unique. The Saucey Sauce Company is one of those clients. We’ve been handling the company’s custom label printing , and I wanted to chat with the company founders to find out how the company started, …
Whether starting up a business or having the best selling product in a market niche, one must be paying attention to the #1 advertising tool. It’s the product’s label. Custom printed labels are an essential marketing tool to promote business. It’s no secret that a typical consumer can be influenced by unique labels and packaging. …
Labels are more than pretty designs on product packaging. They are used to communicate with target customers. They can let the target market know the product’s ingredients, product care/handling information (as in the case of clothing), pricing, or nutritional information. In fact, they are extensively used by companies for branding campaigns – and with good …
Custom label printing is the printing of labels of which every aspect is customized (the design, the materials, and the size). They are an important aspect of marketing, as labels provide information and are a great marketing tool. So what is flexography and how does it differ from other types of label printing? How exactly …
Dr. Susan Eisen came to us several months ago to print custom labels for her new TICK TOCK Naturals Organic Insect Repellent. As clients of Dr. Eisen’s healthcare practice, we knew she would expect only the highest quality custom label printing, and so we got to work on creating a custom job for her that …
Custom label printing is an important aspect of any type of marketing strategy. Visually speaking, custom labels are an indispensable method for making any type of product stand out from its competitors. Indeed, the visual impact of a product label is often the first part of packaging which draws customer attention. For that reason, custom …
The saying goes that you can’t judge a book by its cover, yet that’s exactly what the vast majority of people will do when they are out shopping. People are immediately drawn to a label that is bright, well-designed, and includes elements that make it stand out from the crowd. If someone should believe that …