Get custom quote

Call today for FAST price quotes:


Email us

Keeping Company Branding Efforts Consistent to Profit

successful branding strategy

When a kid goes to the store to buy a Coke, she looks for the familiar red-and-white logo on the package. What would happen, though, if Coke changed its label? After hunting through all the bottles and cans in the soda display with nary a red-and-white logo in sight, she’d probably give up, settle for a Pepsi, and maybe even decide she likes it better.

Imagine that on a national scale. Coke would lose a ton of money, you can bet on that.

But that won’t happen. Coke didn’t become a multi billion-dollar company by changing its labels.

Quite the contrary. Consistency sells.

Small businesses who want to become big businesses need to learn a lesson from corporate giants like Coke. When a company projects one solid image across all its marketing channels: labeling, promotional materials, advertising, media—everything—it projects permanence. Stability. People feel confident that the brand is a keeper.

It also gives the company instant recognition. When potential customers see the green-and-white circle with the mermaid logo, they know they’re walking by a Starbucks. It’s such a potent image that one can almost smell the coffee while driving by. A powerful draw, one that turned a tiny stand at Seattle’s Pike Place Market into the most recognizable name in the beverage world today. Its logo features the same mermaid that started the trend—way back in the 1970s.

Capture the Essence of the Business in a Logo

To make its brand a consistent voice, a company must find a logo that captures the essence of its culture. A tailored, understated logo that conveys strength would be a better choice for a law firm, for instance, than a clown logo—which would be perfect for a company that specializes in balloons and entertainment for children’s parties. Starbucks attracts with its hippie-intellectual vibe, while Coke’s red-and-white logo promises fun.

Next, the business needs to find a graphic designer who can create such a logo. Don’t settle for less. Make sure the work captures the image the business wants to portray before making the final payment. If the business plans to include labels, stickers, business cards, or other printed material in their marketing plan, the company they choose to make those items may have expert designers on their staff to take care of the logo.

Plaster the World with the Company Logo

Then, the business needs to put its logo on everything it sends out, hands out, and puts out—from outdoor signs to print ads to its website. Menus, too, for restaurants. Decorate the interior parts of the business in colors that complement or match the logo’s colors. Immerse the business in its brand.

Revamp Written Materials to Reflect the Brand Image

Finally, the business should tweak its existing website content, brochures, advertising, social media posts, and blog posts to better reflect the brand image. Writers call this kind of focused work the “brand voice.” Everything, from the company tagline to the Facebook posts about the company picnic, needs to reflect the brand image.

With these efforts to craft a consistent brand image—and message—the company will have a better shot at success with a successful branding strategy.

We have worked together on a number of projects over the years. They are very trustworthy, reliable and easy to work with. You cannot go wrong with Nova. I highly recommend them!

Mykola Yaremko Avatar Mykola Yaremko
September 21, 2023

Nova printing was great! They turned around a last minute sticker need and they turned out really well. Thanks team!

Molly Ross Avatar Molly Ross
July 31, 2023

Michael was a great help! I contacted at least 10 different businesses for a last-minute sticker request for a shoot. Got us our stickers on time even when other places said it would be impossible. They do great custom cuts on sticker sheets and have great quality prints at a reasonable price. Will be working with Nova again. Very satisfied!

Zain Mehmood Avatar Zain Mehmood
July 18, 2023
jpmorgan chase
democracy now
american express
Eleven Madison park
British Embassy
FOX Sports
Fox News
Georgia Tech
Joffrey Ballet School
La Mer
Made Nice
Moet Hennessy
Vivienne Westwood
Yves Saint Laurent