No matter if you are a large company, small business or non-profit organization, there are many different reasons why a company might need to use custom printed labels. Below are some of the most important…
Custom Printed Labels Increase Sales
In this tough economy, every business out there is keen to increase sales…maybe this includes you? If it does, then you will be pleased to hear that using custom printed labels can help you achieve that.
For example, let’s say that the company currently sells a product on a website but doesn’t have an attractive label on its packaging. Many studies have shown that an eye catching label can enhance a product with potential customers and increase the perceived value so they are more willing to whip out their credit cards and start spending.
Make no mistake about it, by using custom printed labels with an attractive design, there is more chance of increasing sales.
Save money
As well as increasing sales how about saving money? Surely the answer to that question is a definite YES…just about every company and business wants to save money right now.
To give specific example of how custom labels can save money let’s imagine that there is a brochure which has outdated information in it. Typically, this would be a major problem because it would mean ordering thousands of new brochures at significant cost.
However, instead of doing that and wasting money, one solution is to just get some “cover up” custom labels printed up and then place them in all of the company’s brochures with the new information. Much cheaper!
Brand awareness
In these days of short attention spans and increased competition, raising awareness of your brand is now more crucial than ever before.
So just how can a company use custom printed labels to increase branding? One example is fridge magnets, which can be ordered in bulk and then given away to customers and prospects to place on their fridge. Or have removable coupon labels on a product that can be used for a future purchase. It’s small things like this that make all the difference in the long run.
Offer discounts and promotions
Another way to gain more customers, get more attention, and increase profits is to offer discounts and promotions on a regular basis. The only problem is…how to let people know? How can it be possible to promote your business on a budget?
One way is to use custom printed labels to create as promotional handouts and aforementioned coupons that people can bring into the store for their discount.
Get thousands of these materials printed at any one time, and then do a huge mail drop in the local area. This is definitely a strategy worth testing to see if it brings in extra business.
Decrease mailing costs
No matter if the company is a seller on eBay or a large company who ships thousands of products worldwide every month, understand that when it comes to mailing costs, every penny counts.
Even if mailing costs can be decreased by a small amount per item, that should mean a lot for increasing the bottom line. With this in mind, contact a custom label printing company to see what special bulk pricing they can offer on custom printed shipping labels for packages. It is possible to be surprised to find how inexpensive custom printed shipping labels can be in bulk.
