Custom printed labels are common to almost every product. Countless hours of research are used to create the most compelling and visually pleasing label, as this branch of marketing is one of the most crucial in cultivating sales. Because the product label is the first experience a customer has with a product, companies strive to create labels which accurately inform and educate the customer, while also appealing to their visual senses. Doing so involves consideration of fonts, graphic designs, and color schemes. Furthermore, a number of tactics are proven to attract more customers and generate increased sales.
No matter how great a product may be, sales do not come without effective advertising. The real challenge, then, becomes determining what makes an effective label. Naturally, there are several different aspects of custom printed labels to consider. First and foremost is the product name. While this seems relatively straightforward, it is something of tremendous importance which is often overlooked. Effective labels, at the very least, must inform the customer of the product name. As one would imagine, this is done by using a recognizable, easy-to-read font or design. Furthermore, marketers must find the balance between style, uniqueness, and readability. The spaghetti sauce Classico, for example, uses a font which hints at the image it attempts to portray. By using a Tuscan-inspired, rustic style font, the label conjures images of quaint Italian cafes, causing customers to subconsciously imagine a delicious spaghetti dinner with homemade sauce. Needless to say, this is an effective tactic. Good custom printed labels not only inform the customer of the product name, they promote thoughts of using the product and, more importantly, enjoying it.
Aside from actual product names and fonts, colors are an important aspect of designing custom printed labels. Choosing effective colors means understanding what certain colors say about a product, and how consumers react to various color schemes. Cool colors such as pastels are known to promote calmness and relaxation in the human brain. If promoting health and wellness products, cooler color palettes are a good choice, since they mimic the type of feeling the product aims to provide. Vivid, bright colors such as red, orange, and yellow do just the opposite. These colors stimulate excitement and even increase heart rate slightly. Many custom printed labels on food items use these types of colors, since they typically cause an increased appetite. The next time you are in the local grocery store, take note of how many labels utilize these types of colors. Black and white can be a very effective color scheme on custom printed labels, but it must be used with care. Because black and white typically contrasts with nearby products on a shelf, it readily stands out and commands visual attention. However, marketers must be sure that this color concept fit’s the image they want to get across. For instance, black and white may not be the best colors for food items, since they don’t necessarily stimulate the appetite. High-end products such as wine, though, benefit very well from these colors, since they have a naturally elegant and professional look.
Customers typically choose products which appeal to several different wants or needs. Obviously, easy-to-read product names and appealing color schemes are the first step in attracting visual attention. Following that phase, however, customers are enticed to purchase products which are in-line with their personal values. Consider the Classico example. More often than not, customers are likely to choose Classico over Ragu, assuming there is little difference in price. Why? Because the Classico label invokes a feeling of sophistication and uniqueness, it is more effective than the somewhat plain and uninspiring Ragu label.
Clearly, the design process of custom printed labels cannot be taken lightly. Nova Custom Label Printing helps clients make an informed decision by choosing fonts and colors which reflect the intended customer experience of a product, consumers are more readily motivated to purchase.
