There are a number of industries that are incredibly competitive, and there may be none more so than the weight loss and nutritional supplement business. With so many different products to choose from, custom label printing could end up meaning the difference between having a lean looking product fly off the shelves, or a bloated one that no-one will ever pick up.
In the world of health and beauty image is everything, and if labels don’t project that, then the supplements are not going to be given a second glance, even if they are jam packed with all the best ingredients in the world.
It may seem ridiculous to think that someone could put their health in the hands of the aesthetics of label printing, but that is pretty much the choice we make with every product we buy. When people are putting so much faith in a product that can help them look and feel better, the text and images featured on the product’s custom printed labels can make the difference in them choosing one over another. A perfect combination of information about the ingredients and an image that speaks volumes about what is contained within the package can really sway a customer who may be on the fence about buying.
Labels when printed correctly can say more about the product than a huge list of ingredients printed on the back. Some of those ingredients may not be that familiar to everyone, so adding images can really help sell the product. Nutritional supplements whose selling point is all natural products can get that across by having images of fresh fruits and vegetables on their custom printed labels. That is a much more powerful message than just having a little sticker that says “All-Natural.” The image works on a number of different levels, and custom printed labels that have that sort of picture will not only draw the attention of the customer, but also make them want to taste the delicious looking foods on front.
The same rules apply to nutritional supplements that are aimed at those looking to lose weight. Covering the bottles with custom printed labels that show images of people who look trim and fit will immediately lead customers to think that is how they will end up looking. Those types of custom printed labels will be far more effective than one that simply tells the customer that they will lose weight just by taking one of those supplements every day.
People want to see the results and not just hear about them, which means that a picture really is worth a thousand words. This is especially true when the ingredients listed on the custom printed labels are very much the same across different products.
Well designed custom printed labels aren’t a new way to sell a business or product, but they may be more important now than ever before. We live in a time where everything is fast paced and where people want results as quickly as possible. Custom printed labels are a great opportunity to show, in pictures as well as words, that your product is the one that can get the best results in the shortest time.
