Custom made stickers are an invaluable commodity for cosmetics companies. Like with all retail products, packaging is the first interaction a customer has with an item. It is vital to create an instant and powerful visual experience in order to make the product stand out and pique customer interest. Custom made stickers give companies a useful tool in creating their own unique branding image. Thanks to the many printing technologies available, custom made stickers can be designed to fit the most exact needs, no matter how diverse they may be.
The next time you stroll down the cosmetics aisle at the local drug store, stop and consider the many different product labels. Which ones stand out? Which ones catch the eye? Which ones are most compelling to pick up and examine? This exercise is a convincing one in terms of understanding the importance of product labeling. Custom made stickers are the best option for branding packages, as they provide tremendous flexibility in creating the best image possible. Hair coloring products, for example, can greatly benefit from custom made stickers. The most important aspect of these product labels is the depiction of the color that will be achieved. Because many of these products offer hair coloring that is very precise, custom ink and coloring is essential to accurately portray the product’s effect. With custom made stickers, labels can be created featuring a wealth of different colors.
When it comes to cosmetic products, there are other considerations to take in to account when creating custom made stickers. Obviously, shelf appeal is tremendously important. Remember, though, that the product’s life extends well beyond the time it spends in the local store. Once opened and used, products need hardy labels that will not tear or smudge in response to oily or chemical-laden products. Custom made stickers can be printed on vinyl, which is the perfect material for standing up to distress. Vinyl is thick and resistant to wear in response to a host of different substances.
Custom made stickers can also be printed in many different shapes. Cosmetic products come in varying packages, whether it be boxes, tubes, or spray bottles. Although vinyl stickers can be applied to any non-porous surface, it is still important to consider what shape will best suit the package. Custom made stickers can be cut into squares, rectangles, ovals, triangles, and almost any other shape one can imagine. Rounded cuts, obviously, are best for tubes and bottles. These custom made stickers more easily apply to the contour of the package and are more able to resist damage. Choosing abstract shapes can also be a great way to make products stand out. With custom made stickers, this is no problem.
Custom made stickers are a must-have for cosmetic companies looking to make their products stand out from the pack. From a multitude of colors to durable materials to shapes of all types, custom made stickers can be the perfect tool in creating a brand that is built to last.
