Nova’s Re-designed Website Is Now Live Online! As seen on Yahoo! Finance, the Nova Custom Label Printing company in New York is proud to announce the launching of our website re-design. This new label printing website has been in the planning for months. We’ve revamped everything so that all our products and services are easier …
Read moreAnnouncing Our New Label Printing Website Re-Design
What is the one thing we have more of than ever before during the coronavirus pandemic? Time. Leverage that time to do everything it takes to start a business: research target customers’ demographics, analyze audience data, learn new skills, and study possible directions for the new business to take. While it may not be the …
Read moreHow to Start a Small Business During the Covid-19 Coronavirus Pandemic
When content marketing strategist Michael Brenner proclaimed 2020 to be the “year of the customer,” he likely didn’t realize that a crisis was just around the corner – the 2020 coronavirus pandemic. I would argue that during a crisis, putting the customer at the center of your marketing strategy takes on even more importance than …
Read moreHow to Maintain Customer Loyalty During and After a Crisis
When it comes to ordering full color digital stickers, or color match stickers, without any knowledge of specific terms, it can become confusing. Hearing terms like Pantone printing, PMS, digital printing, flexographic printing and Flexo can make someone’s head spin. So how does someone order custom printed stickers online for the first time without getting …
When printing custom labels, there are many things that can go wrong, but many issues can be resolved by clear communications with your print vendor and supplying the right types of graphic files. Here’s an overview of points to consider before placing an order with a label printing company… Avoiding Printing Errors In Applications Whenever …
Read moreTips For Printing Custom Labels: Avoiding Errors Before They Become A Problem
Whether it’s a distinctive logo or a product label, color plays a huge role in product printing design. It’s no wonder. Psychologists have long researched the impact color makes on human emotions, and have discovered that it makes a major impact on customers’ buying decisions. Companies who put these researchers’ insights into color theory to …
Read moreThe Importance of Color Psychology in Product Printing Design
In the second decade of the 21st century, labels must not only function, but they must dazzle on social media, cut through all the shelf space noise, and provide an easy way to track the product from the manufacturer to the consumer. To ensure that a label boosts its brand’s return on investment (ROI), its …
Although “custom made signs” can refer to many different types of signage, this article focuses on the installation and materials used to create different types of shop signs (such as business hours signs). Materials Used for Shop Signs Most business owners who need a store hours sign want a material that is durable and will …
Anyone who is a successful entrepreneur will tell you that the skill of overcoming adversity is one that is learned early on. Invariably, there will be business challenges to face within the first year of starting a new business. Obstacles need to be overcome to get to the next level of success, and learning the …
Read moreHow To Overcome Adversity In Business – 5 Tips That Make A Difference
A spelling mistake, updated nutritional information, an new logo—all of these changes don’t necessarily mean that product packaging has to be reprinted. Luckily, there is a cost-effective and easy alternative. Custom cover up labels, otherwise known as block out labels save businesses time and money by helping them avoid costly reprinting or repackaging. What Are …
Read moreCover Up Labels: How to Fix Printing Errors on Packaging