Whether it’s a distinctive logo or a product label, color plays a huge role in product printing design. It’s no wonder. Psychologists have long researched the impact color makes on human emotions, and have discovered that it makes a major impact on customers’ buying decisions. Companies who put these researchers’ insights into color theory to … Read more
In the second decade of the 21st century, labels must not only function, but they must dazzle on social media, cut through all the shelf space noise, and provide an easy way to track the product from the manufacturer to the consumer. To ensure that a label boosts its brand’s return on investment (ROI), its … Read more
Although “custom made signs” can refer to many different types of signage, this article focuses on the installation and materials used to create different types of shop signs (such as business hours signs). Materials Used for Shop Signs Most business owners who need a store hours sign want a material that is durable and will … Read more
Anyone who is a successful entrepreneur will tell you that the skill of overcoming adversity is one that is learned early on. Invariably, there will be business challenges to face within the first year of starting a new business. Obstacles need to be overcome to get to the next level of success, and learning the … Read more
A spelling mistake, updated nutritional information, an new logo—all of these changes don’t necessarily mean that product packaging has to be reprinted. Luckily, there is a cost-effective and easy alternative. Custom cover up labels, otherwise known as block out labels save businesses time and money by helping them avoid costly reprinting or repackaging. What Are … Read more
Ad Agencies in New York City Increase Brand Awareness Game 7 Marketing is not a traditional marketing agency. Instead, this digital marketing firm describes itself as an “experience design shop” rooted in sport, entertainment, and culture. Game 7 creates, develops, and executes innovative experiences that drive customer interest in their client’s brands. These brands include … Read more