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Developing an Elevator Pitch for A Small Business

You’re at a networking event and just met someone who could help your small business. You know who they are, but they don’t know anything about you. After exchanging a few pleasantries, they ask “What do you do?” Do you have an answer ready? If the answer is “no,” then an elevator pitch is needed! … Read more

Why Readability Matters to Product Labeling

Driving through the back roads of Ohio right before the election, we saw a yard sign. Done in a true-blue background with white lettering, it was the perfect foil for the oranges, golds, and browns in the mid-autumn woods and fields that surrounded it. One thing went missing, though. The candidate’s name. Since we’re in … Read more

6 Tips for Managing Small Business Online Reviews

If you think online reviews don’t affect your business, think again. A 2017 BrightLocal survey on local consumer reviews revealed that: 73% of consumers have increased trust in a local business after reading positive reviews. 49% of consumers require at least a four-star rating before they’ll use a business. 30% said that companies should respond … Read more

How to Market a Business for Sale

When a business owner is ready to turn the keys over to a new owner, it’s time to find a buyer. But selling a business is not as simple as selling a used car on eBay. It takes the same kind of marketing strategy that one uses to market its goods and services—yet with more … Read more

Start Promoting Products Early This Holiday Season

“It’s not even a week past Labor Day, and you want me to think about marketing my business for the holiday season?”   That’s what you screamed back at that marketing guru you usually enjoy listening to, as his YouTube marketing video blared on, Santa Clauses in the background, along with twinkling lights and a … Read more