Small Business Marketing

New FDA Labeling Requirements for 2020: Time to Comply

Well before the ball drops on the coming new year, food, beverage, and supplement manufacturers need to look carefully at the new FDA labeling requirements for 2020 and 2021. Now is the time to create new nutrition labels that comply with all the government’s new statutes. Dr. Leonard McCoy, that acerbic but lovable Star Trek …

Read more

Directional Floor Decals Support Social Distancing

      Once an oddity in stores, offices, and other buildings, directional floor decals have become familiar to most of us, thanks to the coronavirus pandemic. These vinyl floor stickers help customers and employees to maintain social distancing, keeping the spread of the disease to a minimum. Combined with wearing masks in public, social …

Read more

Foil-Stamped Labels – Uses and Advantages

Foil-stamped labels are the marketing world’s version of those shiny foil-wrapped gifts that kids always unwrap first at holiday time. They grab people’s attention. Put them on your packaging, and your business can have an immediate edge on the competition. They draw customers to themselves. Learn more about what makes these labels a superior choice …

Read more

How Cosmetic Companies Use Labels to Boost Brand Awareness

When cosmetic companies want to boost brand awareness, the first thing they turn to is a distinctive label. Why not a catchy ad or better SEO? The reason why the label is a cosmetic company’s number-one concern is that the first place cosmetics customers look at is a crowded store shelf. No matter how exclusive …

Read more

Printing CBD Labels: What You Need to Know

Printing cannabidiol (CBD) labels can be a bit complicated, given the supplement’s legal status is still up in the air in many locations. In this post, we’ll simplify the process so that printing CBD labels is as easy as it can be in these uncertain times. Many people who suffer from chronic conditions are exploring …

Read more

How to Start a Small Business During the Covid-19 Coronavirus Pandemic

What is the one thing we have more of than ever before during the coronavirus pandemic? Time. Leverage that time to do everything it takes to start a business: research target customers’ demographics, analyze audience data, learn new skills, and study possible directions for the new business to take. While it may not be the …

Read more

Creating Custom Hand Sanitizer Labels for the Coronavirus and Beyond

Popping up on social media since the coronavirus was a thing, designer labels for hand sanitizer bottles appear beside custom masks in a blitz of timely advertising. Chalk it up to making lemonade from life’s lemons. American businesses, like they have in crises past, have stepped up to the plate, creating masks, hand sanitizer, and …

Read more

How to Maintain Customer Loyalty During and After a Crisis

When content marketing strategist Michael Brenner proclaimed 2020 to be the “year of the customer,” he likely didn’t realize that a crisis was just around the corner – the 2020 coronavirus pandemic. I would argue that during a crisis, putting the customer at the center of your marketing strategy takes on even more importance than …

Read more