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Make an Impression at Trade Shows for Memorable Marketing

Trade shows give businesses a chance to not only show off their wares, but also to make a lasting impression that results in boosted sales. Unlike a company’s website or social media presence, trade shows give potential customers a chance to interact one-on-one with company representatives. Here are some tips to help your company make … Read moreMake an Impression at Trade Shows for Memorable Marketing

How to Make Labeling and Packaging Align with Your Brand

What makes a given brand stand out? Mention the name Coke, and you immediately think of the smooth, raisin-y, vanilla-forward beverage that pairs with nearly every casual meal you can think of. You can see that red-and-white label in your mind’s eye—encircling a can of ice-cold Coke—and you crave it.   Coke, according to an … Read moreHow to Make Labeling and Packaging Align with Your Brand

Know Where Customers Are in Their Buyer’s Journey: Awareness

This is part one of a three-phase series on what marketers call “the buyer’s journey.” It’s a great way to market to people at various stages of the buying process… What is the buyer’s journey?   Marketers talk a lot about what they call “the buyer’s journey”—the steps most people go through when they research … Read moreKnow Where Customers Are in Their Buyer’s Journey: Awareness

3 Marketing Tips that Level the Playing Field for Startups

Startups and small businesses can have a tough go of it. In fact, to compete with larger, more established businesses, many governments worldwide have created agencies to help level the playing field. One such agency—this one from Western Australia—has listed eight steps that small businesses and startups can take to help get the word about … Read more3 Marketing Tips that Level the Playing Field for Startups

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