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Custom Labels For Bottles Of Juice: How To Use Design Effectively

To say the juice industry is competitive is an understatement. To create the one juice label that consumers will reach for takes a well-thought-out strategy. When designing custom labels for bottles of juice, manufacturers need to hit five key notes for success: Beverage Labels: Key Ingredients for Success Showcase the featured fruits on the beverage … Read more

How to Create Effective Custom Cosmetic Packaging

Custom cosmetic packaging has become a key differentiator in the cosmetic industry as new, independent brands seek to disrupt the one-time staid industry. Nowhere is that more evident than in the lineup for the fifth annual Indie Beauty Expo, coming up this week in New York City. Upstart brands from five continents plan to showcase … Read more

The Importance of Color Psychology in Product Printing Design

Whether it’s a distinctive logo or a product label, color plays a huge role in product printing design. It’s no wonder. Psychologists have long researched the impact color makes on human emotions, and have discovered that it makes a major impact on customers’ buying decisions. Companies who put these researchers’ insights into color theory to … Read more

How to Design Labels that Maximize Sales

In the second decade of the 21st century, labels must not only function, but they must dazzle on social media, cut through all the shelf space noise, and provide an easy way to track the product from the manufacturer to the consumer. To ensure that a label boosts its brand’s return on investment (ROI), its … Read more

How Customized Wine Labels Design Determines Sales

Wine bottle label design is one of the most important factors determining how consumers choose wines. Research indicates that 71% of U.S. wine consumers select a wine based on its label. Also, most wine advertising happens “on the shelf” rather than via traditional advertising methods, such as television commercials or magazine ads. With almost 9,000 … Read more

Custom Made Signs And Sign Installation

Although “custom made signs” can refer to many different types of signage, this article focuses on the installation and materials used to create different types of shop signs (such as business hours signs). Materials Used for Shop Signs Most business owners who need a store hours sign want a material that is durable and will … Read more