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Cosmetic Label Design Tips That Sell

In the cosmetics industry, the glut of competitors makes it essential that brands find a way to set themselves apart among shelves after shelves of similar products. The best way to grab a customer’s eye – and their business — is a standout cosmetic label design. Having an exceptional label is even more critical for … Read more

How to Brand Custom Candle Labels for Jars, Votives, & Tins

There’s nothing like the glow of a custom candle to set the mood in a room. But to get that candle to a customer’s home is another story. How does a candle maker brand custom candle labels for jars, votives, and tins? Custom labels for candles need to do two things: call attention to the … Read more

Embossed Labels or Debossed Labels?

If you’ve ever encountered a product label that has a 3D texture, you’ve probably touched an embossed or debossed label. Whether it’s the visual or tactile aspect of this design strategy, psychologists say, it makes a huge impact on customers’ decisions to buy products. For that reason, it’s incumbent on business owners and their marketing … Read more

New Developments In Printing Labels On Bottles

Printing labels on bottles has changed little down through the years. Even though we still print labels the old-fashioned way, we’re keeping a watchful eye on new technologies to adopt during the years ahead. If these new options prove themselves under testing and use, they will become a game-changer for the beverage industry and the … Read more

8 Budget-Friendly Ideas for Awesome Nonprofit Fundraisers

Nonprofits aren’t in the business of making money. After all, they’re founded to help others. Yet every non-profit needs to have enough funds to fulfill its mission. What they need are budget-friendly nonprofit fundraisers. Here are 8 ideas for fundraising that will help nonprofits rake in the donations. Charity Fundraisers That Cost Next to Nothing … Read more