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Holiday Checklist: 14 Areas A Small Business Should Focus on During the Holidays

Santa shouldn’t be the only one checking his list twice during the holidays. Small businesses need a holiday checklist too! The holidays are one of most hectic times for small businesses. Some companies get almost half their yearly revenue during the holiday season. Consider these statistics from SCORE about 2017 consumer spending on key holiday … Read moreHoliday Checklist: 14 Areas A Small Business Should Focus on During the Holidays

Why Readability Matters to Product Labeling

Driving through the back roads of Ohio right before the election, we saw a yard sign. Done in a true-blue background with white lettering, it was the perfect foil for the oranges, golds, and browns in the mid-autumn woods and fields that surrounded it. One thing went missing, though. The candidate’s name. Since we’re in … Read moreWhy Readability Matters to Product Labeling

6 Tips for Managing Small Business Online Reviews

If you think online reviews don’t affect your business, think again. A 2017 BrightLocal survey on local consumer reviews revealed that: 73% of consumers have increased trust in a local business after reading positive reviews. 49% of consumers require at least a four-star rating before they’ll use a business. 30% said that companies should respond … Read more6 Tips for Managing Small Business Online Reviews

Start Promoting Products Early This Holiday Season

“It’s not even a week past Labor Day, and you want me to think about marketing my business for the holiday season?”   That’s what you screamed back at that marketing guru you usually enjoy listening to, as his YouTube marketing video blared on, Santa Clauses in the background, along with twinkling lights and a … Read moreStart Promoting Products Early This Holiday Season

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