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Know Where Customers Are in Their Buyer’s Journey: Awareness

This is part one of a three-phase series on what marketers call “the buyer’s journey.” It’s a great way to market to people at various stages of the buying process… What is the buyer’s journey?   Marketers talk a lot about what they call “the buyer’s journey”—the steps most people go through when they research … Read moreKnow Where Customers Are in Their Buyer’s Journey: Awareness

3 Marketing Tips that Level the Playing Field for Startups

Startups and small businesses can have a tough go of it. In fact, to compete with larger, more established businesses, many governments worldwide have created agencies to help level the playing field. One such agency—this one from Western Australia—has listed eight steps that small businesses and startups can take to help get the word about … Read more3 Marketing Tips that Level the Playing Field for Startups

5 Innovative Ways to Market a Business with Custom Labels

Want a low-cost way to put a business on a level field with the big players? Custom printed labels can set a company’s products apart from its competitors’ with their added cachet.   Let’s put it this way. A company might have done all the right things online and off to attract potential customers. Its … Read more5 Innovative Ways to Market a Business with Custom Labels

How To Build a Marketing Strategy Through Email

One of the best ways to market a business is through email. Studies show that a majority of businesses use email to reach and retain current customers and to attract new ones. Here are some tips to help promote a business by using your email lists to their best advantage.   Provide Useful Information   … Read moreHow To Build a Marketing Strategy Through Email

Promoting A Business Daily to Achieve Best Results

Business owners—especially solo entrepreneurs—spend most of their time doing the work they created the business to do. A doctor, for instance, spends most of her time with patients. A chef spends most of his time creating mouth-watering dishes. And so on. But if they don’t spend at least some time to promote their business itself, … Read morePromoting A Business Daily to Achieve Best Results

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