One of the major challenges small businesses and startups face is competing for shelf space and brand awareness with established brands. If you’re wondering how to make your product stand out from its competitors, this post is for you. Making Your Product Stand Out with Vivid Images and Descriptions How do brands make their products …
Are you starting a new food or consumables business and want to experiment with the best way to package them? Consider custom printed food pouches made from reusable plastic. Or, are you an existing business owner who wants to try a greener way to package your products? After your customer has enjoyed your product, …
It’s no wonder that the question, “How can I start my own CBD oil company?” is on a lot of minds this year. According to a BDS Analytics study, the US CBD market should reach $20 billion by 2024. If you’re wondering how to sell CBD oil from home, here’s some information that can help. …
I always talk with my clients about their USP (unique selling proposition), also known as the unique selling point, and how that is the most important part of brand positioning. So why and what is brand positioning, and why is developing a USP so important for a business? How can that all be communicated through …
Packaging stickers and labels are an essential part of memorable branding for your business. Since visual learners comprise 65% of the population, addressing their need for eye-popping visuals can help your company attract new customers and retain the ones you already have. As Brafton’s Jessica Barker points out, each component of visual branding “works together …
The use of Tamper Evident Seals and Tamper Evident Stickers began when, in the fall of 1982, a string of fatal poisonings around the Chicago area took place. In September of that year, a mom gave her daughter a Tylenol capsule to soothe her sore throat. That decision turned fatal the next morning when the …
Why should you consider starting a white label CBD oil business? Unless you’ve been out of touch with the rest of the world for a while, CBD oil has virtually revolutionized the natural healthcare and cosmetics industries. Chances are you’ve probably had more than a few conversations with your friends and colleagues about what CBD …
If your brand is trying to make the earth a cleaner, more sustainable place to live, your promotional materials need to reflect that commitment. Consider eco-friendly packaging, because printing eco-friendly stickers and product labels can be an affordable way to live out your values. Next time you place an order with your printer, ask whether …
Custom food packaging options must satisfy two main functions: keeping the food safe inside and attracting customers to choose your products over your competitors’ offerings. As food packaging expert Debra Weiss points out, having better packaging than their competitors is one of the primary ways food manufacturers can drive sales. Take a Two-Pronged Approach to …
While great product label design can certainly drive higher sales, there’s an not so glamorous side to labeling that is equally critical for your business. While barcodes on product labels aren’t exactly sexy, they can help you simplify several essential tasks that can also lead to higher sales in the long run. Learn why barcodes …