The use of Tamper Evident Seals and Tamper Evident Stickers began when, in the fall of 1982, a string of fatal poisonings around the Chicago area took place. In September of that year, a mom gave her daughter a Tylenol capsule to soothe her sore throat. That decision turned fatal the next morning when the …
Why should you consider starting a white label CBD oil business? Unless you’ve been out of touch with the rest of the world for a while, CBD oil has virtually revolutionized the natural healthcare and cosmetics industries. Chances are you’ve probably had more than a few conversations with your friends and colleagues about what CBD …
If your brand is trying to make the earth a cleaner, more sustainable place to live, your promotional materials need to reflect that commitment. Consider eco-friendly packaging, because printing eco-friendly stickers and product labels can be an affordable way to live out your values. Next time you place an order with your printer, ask whether …
Custom food packaging options must satisfy two main functions: keeping the food safe inside and attracting customers to choose your products over your competitors’ offerings. As food packaging expert Debra Weiss points out, having better packaging than their competitors is one of the primary ways food manufacturers can drive sales. Take a Two-Pronged Approach to …
What’s the first thing consumers see when they look at rows and rows of products on the shelves at their favorite store? It’s the product label design that draws their eye. If your product label doesn’t stand out on the shelves, it already has two strikes against it, no matter how catchy your advertising and …
There’s no better time to start a cosmetics business — or for that matter, any business – than now. “How can you say that?” you ask. Glad you asked. Yes, there’s a global pandemic raging across the world. Look at the positives, though. People are shopping more online than ever before. This phenomenon empowers even …
Reading through the marketing industry’s definitive publications, one might think that gendered marketing is gone forever. In fact, it is a challenge to find any contemporary publications that content otherwise. To a wide swath of the marketing world, it’s a done deal. Don’t get me wrong. As one of many marketing strategies in their toolbox, …
Well before the ball drops on the coming new year, food, beverage, and supplement manufacturers need to look carefully at the new FDA labeling requirements for 2020 and 2021. Now is the time to create new nutrition labels that comply with all the government’s new statutes. Dr. Leonard McCoy, that acerbic but lovable Star Trek …
Foil-stamped labels are the marketing world’s version of those shiny foil-wrapped gifts that kids always unwrap first at holiday time. They grab people’s attention. Put them on your packaging, and your business can have an immediate edge on the competition. They draw customers to themselves. Learn more about what makes these labels a superior choice …
When cosmetic companies want to boost brand awareness, the first thing they turn to is a distinctive label. Why not a catchy ad or better SEO? The reason why the label is a cosmetic company’s number-one concern is that the first place cosmetics customers look at is a crowded store shelf. No matter how exclusive …