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How to Brand Custom Candle Labels for Jars, Votives, & Tins

There’s nothing like the glow of a custom candle to set the mood in a room. But to get that candle to a customer’s home is another story. How does a candle maker brand custom candle labels for jars, votives, and tins? Custom labels for candles need to do two things: call attention to the … Read more

Embossed Labels or Debossed Labels?

If you’ve ever encountered a product label that has a 3D texture, you’ve probably touched an embossed or debossed label. Whether it’s the visual or tactile aspect of this design strategy, psychologists say, it makes a huge impact on customers’ decisions to buy products. For that reason, it’s incumbent on business owners and their marketing … Read more

New Developments In Printing Labels On Bottles

Printing labels on bottles has changed little down through the years. Even though we still print labels the old-fashioned way, we’re keeping a watchful eye on new technologies to adopt during the years ahead. If these new options prove themselves under testing and use, they will become a game-changer for the beverage industry and the … Read more

Custom Labels For Bottles Of Juice: How To Use Design Effectively

To say the juice industry is competitive is an understatement. To create the one juice label that consumers will reach for takes a well-thought-out strategy. When designing custom labels for bottles of juice, manufacturers need to hit five key notes for success: Beverage Labels: Key Ingredients for Success Showcase the featured fruits on the beverage … Read more

How to Create Effective Custom Cosmetic Packaging

Custom cosmetic packaging has become a key differentiator in the cosmetic industry as new, independent brands seek to disrupt the one-time staid industry. Nowhere is that more evident than in the lineup for the fifth annual Indie Beauty Expo, coming up this week in New York City. Upstart brands from five continents plan to showcase … Read more

The Importance of Color Psychology in Product Printing Design

Whether it’s a distinctive logo or a product label, color plays a huge role in product printing design. It’s no wonder. Psychologists have long researched the impact color makes on human emotions, and have discovered that it makes a major impact on customers’ buying decisions. Companies who put these researchers’ insights into color theory to … Read more