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Why Readability Matters to Product Labeling

Driving through the back roads of Ohio right before the election, we saw a yard sign. Done in a true-blue background with white lettering, it was the perfect foil for the oranges, golds, and browns in the mid-autumn woods and fields that surrounded it. One thing went missing, though. The candidate’s name. Since we’re in … Read moreWhy Readability Matters to Product Labeling

Start Promoting Products Early This Holiday Season

“It’s not even a week past Labor Day, and you want me to think about marketing my business for the holiday season?”   That’s what you screamed back at that marketing guru you usually enjoy listening to, as his YouTube marketing video blared on, Santa Clauses in the background, along with twinkling lights and a … Read moreStart Promoting Products Early This Holiday Season

Make an Impression at Trade Shows for Memorable Marketing

Trade shows give businesses a chance to not only show off their wares, but also to make a lasting impression that results in boosted sales. Unlike a company’s website or social media presence, trade shows give potential customers a chance to interact one-on-one with company representatives. Here are some tips to help your company make … Read moreMake an Impression at Trade Shows for Memorable Marketing

How to Make Labeling and Packaging Align with Your Brand

What makes a given brand stand out? Mention the name Coke, and you immediately think of the smooth, raisin-y, vanilla-forward beverage that pairs with nearly every casual meal you can think of. You can see that red-and-white label in your mind’s eye—encircling a can of ice-cold Coke—and you crave it.   Coke, according to an … Read moreHow to Make Labeling and Packaging Align with Your Brand

How to Leverage Bumper Stickers in a Digital World

They boomed as did the boomers of the Me Generation—in the 1970s. Whether expressing one’s preference for one candidate over another or as a “Honk if you love (insert your favorite band, faith preference, or alas—another political candidate),” these ubiquitous stickers remain as a relic of that era.   People still slap them on their … Read moreHow to Leverage Bumper Stickers in a Digital World

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