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Custom Printed Labels – What Makes An Effective Label?

Custom printed labels are common to almost every product. Countless hours of research are used to create the most compelling and visually pleasing label, as this branch of marketing is one of the most crucial in cultivating sales. Because the product label is the first experience a customer has with a product, companies strive to … Read more

Custom Printed Labels That Compliment Your Supplement

There are a number of industries that are incredibly competitive, and there may be none more so than the weight loss and nutritional supplement business. With so many different products to choose from, custom label printing could end up meaning the difference between having a lean looking product fly off the shelves, or a bloated … Read more

Cosmetic Label Design Tips That Sell

In the cosmetics industry, the glut of competitors makes it essential that brands find a way to set themselves apart among shelves after shelves of similar products. The best way to grab a customer’s eye – and their business — is a standout cosmetic label design. Having an exceptional label is even more critical for … Read more

How to Brand Custom Candle Labels for Jars, Votives, & Tins

There’s nothing like the glow of a custom candle to set the mood in a room. But to get that candle to a customer’s home is another story. How does a candle maker brand custom candle labels for jars, votives, and tins? Custom labels for candles need to do two things: call attention to the … Read more

Embossed Labels or Debossed Labels?

If you’ve ever encountered a product label that has a 3D texture, you’ve probably touched an embossed or debossed label. Whether it’s the visual or tactile aspect of this design strategy, psychologists say, it makes a huge impact on customers’ decisions to buy products. For that reason, it’s incumbent on business owners and their marketing … Read more