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The saying goes that you can’t judge a book by its cover, yet that’s exactly what the vast majority of people will do when they are out shopping. People are immediately drawn to a label that is bright, well-designed, and includes elements that make it stand out from the crowd. If someone should believe that … Read more
There’s nothing like the glow of a custom candle to set the mood in a room. But to get that candle to a customer’s home is another story. How does a candle maker brand custom candle labels for jars, votives, and tins? Custom labels for candles need to do two things: call attention to the … Read more
If you’ve ever encountered a product label that has a 3D texture, you’ve probably touched an embossed or debossed label. Whether it’s the visual or tactile aspect of this design strategy, psychologists say, it makes a huge impact on customers’ decisions to buy products. For that reason, it’s incumbent on business owners and their marketing … Read more
Printing labels on bottles has changed little down through the years. Even though we still print labels the old-fashioned way, we’re keeping a watchful eye on new technologies to adopt during the years ahead. If these new options prove themselves under testing and use, they will become a game-changer for the beverage industry and the … Read more
When printing custom labels, there are many things that can go wrong, but many issues can be resolved by clear communications with your print vendor and supplying the right types of graphic files. Here’s an overview of points to consider before placing an order with a label printing company… Avoiding Printing Errors In Applications Whenever … Read more