Blog

How Cosmetic Companies Use Labels to Boost Brand Awareness

When cosmetic companies want to boost brand awareness, the first thing they turn to is a distinctive label. Why not a catchy ad or better SEO? The reason why the label is a cosmetic company’s number-one concern is that the first place cosmetics customers look at is a crowded store shelf. No matter how exclusive …

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Printing CBD Labels: What You Need to Know

Printing cannabidiol (CBD) labels can be a bit complicated, given the supplement’s legal status is still up in the air in many locations. In this post, we’ll simplify the process so that printing CBD labels is as easy as it can be in these uncertain times. Many people who suffer from chronic conditions are exploring …

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Announcing Our New Label Printing Website Re-Design

Nova’s Re-designed Website Is Now Live Online! As seen on Yahoo! Finance, the Nova Custom Label Printing company in New York is proud to announce the launching of our website re-design.  This new label printing website has been in the planning for months. We’ve revamped everything so that all our products and services are easier …

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How to Start a Small Business During the Covid-19 Coronavirus Pandemic

What is the one thing we have more of than ever before during the coronavirus pandemic? Time. Leverage that time to do everything it takes to start a business: research target customers’ demographics, analyze audience data, learn new skills, and study possible directions for the new business to take. While it may not be the …

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Creating Custom Hand Sanitizer Labels for the Coronavirus and Beyond

Popping up on social media since the coronavirus was a thing, designer labels for hand sanitizer bottles appear beside custom masks in a blitz of timely advertising. Chalk it up to making lemonade from life’s lemons. American businesses, like they have in crises past, have stepped up to the plate, creating masks, hand sanitizer, and …

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How to Maintain Customer Loyalty During and After a Crisis

When content marketing strategist Michael Brenner proclaimed 2020 to be the “year of the customer,” he likely didn’t realize that a crisis was just around the corner – the 2020 coronavirus pandemic. I would argue that during a crisis, putting the customer at the center of your marketing strategy takes on even more importance than …

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Printing Custom Laptop Stickers for Business or Personal Use

Custom laptop stickers are all the rage these days. From the campus to high-tech companies’ workstations, businesses and everyday people want to stamp their laptops with their unique personal or corporate brand.   Print Laptop Stickers for Business and Non-Profits Business events, such as trade shows, conferences, and continuing education events often see attendees pulling …

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Digital Stickers Vs. Pantone (PMS) Printing

When it comes to ordering full color digital stickers, or color match stickers, without any knowledge of specific terms, it can become confusing. Hearing terms like Pantone printing, PMS, digital printing, flexographic printing and Flexo can make someone’s head spin. So how does someone order custom printed stickers online for the first time without getting …

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Cosmetic Label Design Tips That Sell

In the cosmetics industry, the glut of competitors makes it essential that brands find a way to set themselves apart among shelves after shelves of similar products. The best way to grab a customer’s eye – and their business — is a standout cosmetic label design. Having an exceptional label is even more critical for …

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Loreal
jpmorgan chase
nasa
cbs
democracy now
oglivy
BMW
google
american express
Eleven Madison park
British Embassy
Bumble
conEdison
FOX Sports
Fox News
Georgia Tech
Honeywell
Joffrey Ballet School
Kind
La Mer
Made Nice
Moet Hennessy
Vivienne Westwood
NYU
Yves Saint Laurent