Blog

Announcing Our New Label Printing Website Re-Design

Nova’s Re-designed Website Is Now Live Online! As seen on Yahoo! Finance, the Nova Custom Label Printing company in New York is proud to announce the launching of our website re-design.  This new label printing website has been in the planning for months. We’ve revamped everything so that all our products and services are easier …

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How to Start a Small Business During the Covid-19 Coronavirus Pandemic

What is the one thing we have more of than ever before during the coronavirus pandemic? Time. Leverage that time to do everything it takes to start a business: research target customers’ demographics, analyze audience data, learn new skills, and study possible directions for the new business to take. While it may not be the …

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Creating Custom Hand Sanitizer Labels for the Coronavirus and Beyond

Popping up on social media since the coronavirus was a thing, designer labels for hand sanitizer bottles appear beside custom masks in a blitz of timely advertising. Chalk it up to making lemonade from life’s lemons. American businesses, like they have in crises past, have stepped up to the plate, creating masks, hand sanitizer, and …

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How to Maintain Customer Loyalty During and After a Crisis

When content marketing strategist Michael Brenner proclaimed 2020 to be the “year of the customer,” he likely didn’t realize that a crisis was just around the corner – the 2020 coronavirus pandemic. I would argue that during a crisis, putting the customer at the center of your marketing strategy takes on even more importance than …

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Printing Custom Laptop Stickers for Business or Personal Use

Custom laptop stickers are all the rage these days. From the campus to high-tech companies’ workstations, businesses and everyday people want to stamp their laptops with their unique personal or corporate brand.   Print Laptop Stickers for Business and Non-Profits Business events, such as trade shows, conferences, and continuing education events often see attendees pulling …

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Digital Stickers Vs. Pantone (PMS) Printing

When it comes to ordering full color digital stickers, or color match stickers, without any knowledge of specific terms, it can become confusing. Hearing terms like Pantone printing, PMS, digital printing, flexographic printing and Flexo can make someone’s head spin. So how does someone order custom printed stickers online for the first time without getting …

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Cosmetic Label Design Tips That Sell

In the cosmetics industry, the glut of competitors makes it essential that brands find a way to set themselves apart among shelves after shelves of similar products. The best way to grab a customer’s eye – and their business — is a standout cosmetic label design. Having an exceptional label is even more critical for …

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How to Brand Custom Candle Labels for Jars, Votives, & Tins

There’s nothing like the glow of a custom candle to set the mood in a room. But to get that candle to a customer’s home is another story. How does a candle maker brand custom candle labels for jars, votives, and tins? Custom labels for candles need to do two things: call attention to the …

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