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How to Start a Cosmetic Business

There’s no better time to start a cosmetics business — or for that matter, any business – than now. “How can you say that?” you ask. Glad you asked. Yes, there’s a global pandemic raging across the world. Look at the positives, though. People are shopping more online than ever before. This phenomenon empowers even …

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Is Gendered Marketing Gone Forever? The Shift to Gender-Neutral Packaging

Reading through the marketing industry’s definitive publications, one might think that gendered marketing is gone forever. In fact, it is a challenge to find any contemporary publications that content otherwise. To a wide swath of the marketing world, it’s a done deal. Don’t get me wrong. As one of many marketing strategies in their toolbox, …

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Proper Label Application Techniques to Maximize Your Investment

Businesses invest large amounts of money in their products, from concept to manufacturing and distribution. Unless a product is digital, that investment includes labeling. Using proper label application techniques is, therefore, a must to make the most of that investment. Here’s how to get labeling right the first time. Applying Labels to Products by Machine …

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New FDA Labeling Requirements for 2020: Time to Comply

Well before the ball drops on the coming new year, food, beverage, and supplement manufacturers need to look carefully at the new FDA labeling requirements for 2020 and 2021. Now is the time to create new nutrition labels that comply with all the government’s new statutes. Dr. Leonard McCoy, that acerbic but lovable Star Trek …

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Directional Floor Decals Support Social Distancing

      Once an oddity in stores, offices, and other buildings, directional floor decals have become familiar to most of us, thanks to the coronavirus pandemic. These vinyl floor stickers help customers and employees to maintain social distancing, keeping the spread of the disease to a minimum. Combined with wearing masks in public, social …

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Foil-Stamped Labels – Uses and Advantages

Foil-stamped labels are the marketing world’s version of those shiny foil-wrapped gifts that kids always unwrap first at holiday time. They grab people’s attention. Put them on your packaging, and your business can have an immediate edge on the competition. They draw customers to themselves. Learn more about what makes these labels a superior choice …

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How Cosmetic Companies Use Labels to Boost Brand Awareness

When cosmetic companies want to boost brand awareness, the first thing they turn to is a distinctive label. Why not a catchy ad or better SEO? The reason why the label is a cosmetic company’s number-one concern is that the first place cosmetics customers look at is a crowded store shelf. No matter how exclusive …

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Printing CBD Labels: What You Need to Know

Printing cannabidiol (CBD) labels can be a bit complicated, given the supplement’s legal status is still up in the air in many locations. In this post, we’ll simplify the process so that printing CBD labels is as easy as it can be in these uncertain times. Many people who suffer from chronic conditions are exploring …

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Announcing Our New Label Printing Website Re-Design

Nova’s Re-designed Website Is Now Live Online! As seen on Yahoo! Finance, the Nova Custom Label Printing company in New York is proud to announce the launching of our website re-design.  This new label printing website has been in the planning for months. We’ve revamped everything so that all our products and services are easier …

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