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Developing an Elevator Pitch for A Small Business

You’re at a networking event and just met someone who could help your small business. You know who they are, but they don’t know anything about you. After exchanging a few pleasantries, they ask “What do you do?” Do you have an answer ready? If the answer is “no,” then an elevator pitch is needed! … Read more

Why Readability Matters to Product Labeling

Driving through the back roads of Ohio right before the election, we saw a yard sign. Done in a true-blue background with white lettering, it was the perfect foil for the oranges, golds, and browns in the mid-autumn woods and fields that surrounded it. One thing went missing, though. The candidate’s name. Since we’re in … Read more

6 Tips for Managing Small Business Online Reviews

If you think online reviews don’t affect your business, think again. A 2017 BrightLocal survey on local consumer reviews revealed that: 73% of consumers have increased trust in a local business after reading positive reviews. 49% of consumers require at least a four-star rating before they’ll use a business. 30% said that companies should respond … Read more

How to Market a Business for Sale

When a business owner is ready to turn the keys over to a new owner, it’s time to find a buyer. But selling a business is not as simple as selling a used car on eBay. It takes the same kind of marketing strategy that one uses to market its goods and services—yet with more … Read more

How to Leverage Low-Cost Labels to Build A Business

Labels. Stickers. About the lowest-cost mass marketing solutions you can buy. But there they sit—in your office closet. How can you use these low-cost stickers and labels to build your business? Here are some tips from the marketing pros here at Nova Custom Label Printing:     Use Stickers and Labels to Make Your Brand … Read more