To say the juice industry is competitive is an understatement. To create the one juice label that consumers will reach for takes a well-thought-out strategy. When designing custom labels for bottles of juice, manufacturers need to hit five key notes for success: Beverage Labels: Key Ingredients for Success Showcase the featured fruits on the beverage … Read more
When printing custom labels, there are many things that can go wrong, but many issues can be resolved by clear communications with your print vendor and supplying the right types of graphic files. Here’s an overview of points to consider before placing an order with a label printing company… Avoiding Printing Errors In Applications Whenever … Read more
Custom cosmetic packaging has become a key differentiator in the cosmetic industry as new, independent brands seek to disrupt the one-time staid industry. Nowhere is that more evident than in the lineup for the fifth annual Indie Beauty Expo, coming up this week in New York City. Upstart brands from five continents plan to showcase … Read more
Whether it’s a distinctive logo or a product label, color plays a huge role in product printing design. It’s no wonder. Psychologists have long researched the impact color makes on human emotions, and have discovered that it makes a major impact on customers’ buying decisions. Companies who put these researchers’ insights into color theory to … Read more
In the second decade of the 21st century, labels must not only function, but they must dazzle on social media, cut through all the shelf space noise, and provide an easy way to track the product from the manufacturer to the consumer. To ensure that a label boosts its brand’s return on investment (ROI), its … Read more
Wine bottle label design is one of the most important factors determining how consumers choose wines. Research indicates that 71% of U.S. wine consumers select a wine based on its label. Also, most wine advertising happens “on the shelf” rather than via traditional advertising methods, such as television commercials or magazine ads. With almost 9,000 … Read more