What is the one thing we have more of than ever before during the coronavirus pandemic? Time. Leverage that time to do everything it takes to start a business: research target customers’ demographics, analyze audience data, learn new skills, and study possible directions for the new business to take. While it may not be the … Read more
Popping up on social media since the coronavirus was a thing, designer labels for hand sanitizer bottles appear beside custom masks in a blitz of timely advertising. Chalk it up to making lemonade from life’s lemons. American businesses, like they have in crises past, have stepped up to the plate, creating masks, hand sanitizer, and … Read more
When content marketing strategist Michael Brenner proclaimed 2020 to be the “year of the customer,” he likely didn’t realize that a crisis was just around the corner – the 2020 coronavirus pandemic. I would argue that during a crisis, putting the customer at the center of your marketing strategy takes on even more importance than … Read more
Custom laptop stickers are all the rage these days. From the campus to high-tech companies’ workstations, businesses and everyday people want to stamp their laptops with their unique personal or corporate brand. Print Laptop Stickers for Business and Non-Profits Business events, such as trade shows, conferences, and continuing education events often see attendees pulling out … Read more
When it comes to ordering full color digital stickers, or color match stickers, without any knowledge of specific terms, it can become confusing. Hearing terms like Pantone printing, PMS, digital printing, flexographic printing and Flexo can make someone’s head spin. So how does someone order custom printed stickers online for the first time without getting … Read more
In the cosmetics industry, the glut of competitors makes it essential that brands find a way to set themselves apart among shelves after shelves of similar products. The best way to grab a customer’s eye – and their business — is a standout cosmetic label design. Having an exceptional label is even more critical for … Read more