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Outdoor Labels

In this post, we’ll discuss outdoor labels, laminated labels and waterproof labels. When a company needs to create labels for outdoor use specifically, a number of materials can be used for this purpose. If indeed, the labels will be exposed to any of the elements, they need to either be waterproof, or need to have …

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How to Start a Cosmetic Business

There’s no better time to start a cosmetics business — or for that matter, any business – than now. “How can you say that?” you ask. Glad you asked. Yes, there’s a global pandemic raging across the world. Look at the positives, though. People are shopping more online than ever before. This phenomenon empowers even …

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Is Gendered Marketing Gone Forever? The Shift to Gender-Neutral Packaging

Reading through the marketing industry’s definitive publications, one might think that gendered marketing is gone forever. In fact, it is a challenge to find any contemporary publications that content otherwise. To a wide swath of the marketing world, it’s a done deal. Don’t get me wrong. As one of many marketing strategies in their toolbox, …

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Proper Label Application Techniques to Maximize Your Investment

Businesses invest large amounts of money in their products, from concept to manufacturing and distribution. Unless a product is digital, that investment includes labeling. Using proper label application techniques is, therefore, a must to make the most of that investment. Here’s how to get labeling right the first time. Applying Labels to Products by Machine …

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10 Ways to Keep Your Successful Small Business Moving Forward During the COVID-19 Crisis

At its peak, the COVID-19 crisis shuttered businesses all over the US. Even once-wildly successful small business owners struggled to keep the lights on, let alone move forward. But small business help is available… How to Run a Successful Small Business During a Crisis Is All About Strategy If your small business enjoyed success before …

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