In this post, we’ll discuss outdoor labels, laminated labels and waterproof labels. When a company needs to create labels for outdoor use specifically, a number of materials can be used for this purpose. If indeed, the labels will be exposed to any of the elements, they need to either be waterproof, or need to have …
What’s the first thing consumers see when they look at rows and rows of products on the shelves at their favorite store? It’s the product label design that draws their eye. If your product label doesn’t stand out on the shelves, it already has two strikes against it, no matter how catchy your advertising and …
There’s no better time to start a cosmetics business — or for that matter, any business – than now. “How can you say that?” you ask. Glad you asked. Yes, there’s a global pandemic raging across the world. Look at the positives, though. People are shopping more online than ever before. This phenomenon empowers even …
Reading through the marketing industry’s definitive publications, one might think that gendered marketing is gone forever. In fact, it is a challenge to find any contemporary publications that content otherwise. To a wide swath of the marketing world, it’s a done deal. Don’t get me wrong. As one of many marketing strategies in their toolbox, …
Read moreIs Gendered Marketing Gone Forever? The Shift to Gender-Neutral Packaging
Businesses invest large amounts of money in their products, from concept to manufacturing and distribution. Unless a product is digital, that investment includes labeling. Using proper label application techniques is, therefore, a must to make the most of that investment. Here’s how to get labeling right the first time. Applying Labels to Products by Machine …
Read moreProper Label Application Techniques to Maximize Your Investment
Well before the ball drops on the coming new year, food, beverage, and supplement manufacturers need to look carefully at the new FDA labeling requirements for 2020 and 2021. Now is the time to create new nutrition labels that comply with all the government’s new statutes. Dr. Leonard McCoy, that acerbic but lovable Star Trek …
Read moreNew FDA Labeling Requirements for 2020: Time to Comply
Once an oddity in stores, offices, and other buildings, directional floor decals have become familiar to most of us, thanks to the coronavirus pandemic. These vinyl floor stickers help customers and employees to maintain social distancing, keeping the spread of the disease to a minimum. Combined with wearing masks in public, social …
At its peak, the COVID-19 crisis shuttered businesses all over the US. Even once-wildly successful small business owners struggled to keep the lights on, let alone move forward. But small business help is available… How to Run a Successful Small Business During a Crisis Is All About Strategy If your small business enjoyed success before …
Read more10 Ways to Keep Your Successful Small Business Moving Forward During the COVID-19 Crisis
Foil-stamped labels are the marketing world’s version of those shiny foil-wrapped gifts that kids always unwrap first at holiday time. They grab people’s attention. Put them on your packaging, and your business can have an immediate edge on the competition. They draw customers to themselves. Learn more about what makes these labels a superior choice …
When cosmetic companies want to boost brand awareness, the first thing they turn to is a distinctive label. Why not a catchy ad or better SEO? The reason why the label is a cosmetic company’s number-one concern is that the first place cosmetics customers look at is a crowded store shelf. No matter how exclusive …
Read moreHow Cosmetic Companies Use Labels to Boost Brand Awareness
I really like working with Nova so far. I work in cosmetics and we have consistent labeling needs and often urgent deadlines. They have short lead times, are very professional and detail oriented. Definitely recommend as I'll continue to use them for future orders.
Kat Kelly
You are amazing to work with– very responsive, quick turnaround, and great attention to detail. Thank you so much!
Daniel Kamhi
Approached Nova with a rush job for our respirators and they delivered. Michael is really easy to work with and made sure all our requirements were met for this job. Turn around time was what we needed and the quality of the labels were great.
Alexis Luna
