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How Do Safety Signs and Labels Help Businesses Reopen Safely?

After sanitizing every surface in a building – and even sanitizing the sanitizer bottles, what more can be done? Actually, there is one more thing. Safety signs and labels help businesses reopen safely, according to the Centers for Disease Control (CDC). Placing hygiene reminders at strategic locations, can make a business a safer, healthier place …

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Resize Images Without Losing Quality & Step Up Your Marketing Game

If you use images in your marketing campaign – and you should – you need to learn how to resize images without losing quality. From images on promotional stickers and labels to adding visual pop to blog posts, images are marketing gold. As Single Grain’s Abhishek Talreja points out, people remember only ten percent of …

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Removable Labels For Walls, Windows & More

While most labels have permanent adhesive, there are times when labels need to be removable. Whether they are placed on a surface that cannot be damaged or are for a temporary purpose, removable labels, removable stickers, and removable wall decals are the perfect solution to this challenge. Why Removable Stickers? If you’ve ever been in …

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What Is Brand Loyalty in 2021, and How Did 2020 Affect It?

“What is brand loyalty in 2021?” remains a question on the lips of many business owners frustrated about 2020’s COVID-19 pandemic. Leaving a trail of kneecapped businesses in its wake, the pandemic swept through the world, causing massive disruption in the business world. If there’s one takeaway in all the devastation, it’s that brands must …

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Outdoor Labels

In this post, we’ll discuss outdoor labels, laminated labels and waterproof labels. When a company needs to create labels for outdoor use specifically, a number of materials can be used for this purpose. If indeed, the labels will be exposed to any of the elements, they need to either be waterproof, or need to have …

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How Product Label Design Drives Sales

What’s the first thing consumers see when they look at rows and rows of products on the shelves at their favorite store? It’s the product label design that draws their eye. If your product label doesn’t stand out on the shelves, it already has two strikes against it, no matter how catchy your advertising and …

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How to Start a Cosmetic Business

There’s no better time to start a cosmetics business — or for that matter, any business – than now. “How can you say that?” you ask. Glad you asked. Yes, there’s a global pandemic raging across the world. Look at the positives, though. People are shopping more online than ever before. This phenomenon empowers even …

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Is Gendered Marketing Gone Forever? The Shift to Gender-Neutral Packaging

Reading through the marketing industry’s definitive publications, one might think that gendered marketing is gone forever. In fact, it is a challenge to find any contemporary publications that content otherwise. To a wide swath of the marketing world, it’s a done deal. Don’t get me wrong. As one of many marketing strategies in their toolbox, …

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Proper Label Application Techniques to Maximize Your Investment

Businesses invest large amounts of money in their products, from concept to manufacturing and distribution. Unless a product is digital, that investment includes labeling. Using proper label application techniques is, therefore, a must to make the most of that investment. Here’s how to get labeling right the first time. Applying Labels to Products by Machine …

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New FDA Labeling Requirements for 2020: Time to Comply

Well before the ball drops on the coming new year, food, beverage, and supplement manufacturers need to look carefully at the new FDA labeling requirements for 2020 and 2021. Now is the time to create new nutrition labels that comply with all the government’s new statutes. Dr. Leonard McCoy, that acerbic but lovable Star Trek …

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