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Holiday Checklist: 14 Areas A Small Business Should Focus on During the Holidays

Santa shouldn’t be the only one checking his list twice during the holidays. Small businesses need a holiday checklist too! The holidays are one of most hectic times for small businesses. Some companies get almost half their yearly revenue during the holiday season. Consider these statistics from SCORE about 2017 consumer spending on key holiday … Read moreHoliday Checklist: 14 Areas A Small Business Should Focus on During the Holidays

Why Readability Matters to Product Labeling

Driving through the back roads of Ohio right before the election, we saw a yard sign. Done in a true-blue background with white lettering, it was the perfect foil for the oranges, golds, and browns in the mid-autumn woods and fields that surrounded it. One thing went missing, though. The candidate’s name. Since we’re in … Read moreWhy Readability Matters to Product Labeling

6 Tips for Managing Small Business Online Reviews

If you think online reviews don’t affect your business, think again. A 2017 BrightLocal survey on local consumer reviews revealed that: 73% of consumers have increased trust in a local business after reading positive reviews. 49% of consumers require at least a four-star rating before they’ll use a business. 30% said that companies should respond … Read more6 Tips for Managing Small Business Online Reviews

How to Leverage Low-Cost Labels to Build A Business

Labels. Stickers. About the lowest-cost mass marketing solutions you can buy. But there they sit—in your office closet. How can you use these low-cost stickers and labels to build your business? Here are some tips from the marketing pros here at Nova Custom Label Printing:     Use Stickers and Labels to Make Your Brand … Read moreHow to Leverage Low-Cost Labels to Build A Business