Stickers are a great way to advertise. They’re more versatile and longer lasting than flyers, and far cheaper than paying for ads in print, on air, or even online. Not all sticker printing is equal, however, and you’ll naturally want to get the best value for the money. Here are a few tips on how to save on printing Custom Made Stickers that will help on the way to great cost-effective advertising.
Short, Sweet, and Bold: Designing Effective Stickers for Business
The first thing to remember when designing stickers for business is that there is very little space to work with. Maximize this space! Choose fonts and patterns that leap out at the target audience, but never try to do too much. Filling up every available space on the stickers will make them overcrowded and unattractive.
If the budget’s really tight, consider black-and-white on any ONE color printing – don’t underestimate what a bold, black print can do! Overall, however, it’s better to go with eye-catching colors that match the company’s logo.
Sticking to Standards Will Save a Buck
While it might be tempting to have the company’s stickers made in the crazy shapes that we liked so much as kids, this won’t be good cost-wise. Sticking to standard sizes and shapes will save from spending unnecessary funds to do the job properly. Remember, if the design is unique, ordinary squares and circles won’t be boring at all!
If is necessary to print non-standard shapes and sizes, look out for hidden charges. Some printers will send custom made stickers elsewhere for custom cutting without advising about the extra cost. Make sure that the printing company won’t do that!
The Right Printers Will Show How to Save on Printing Custom Made Stickers
The best way to get the most out of customized stickers is to choose exactly the right printing company for the job. Getting printing done inexpensively is the goal, but without the print job being a shoddy one. After all, we are promoting product, and we want it to be a representation of quality.
Take time while looking for printers. The internet is your friend here. Don’t just look at company websites: look for what previous customers have to say on their facebook pages, in forums and blogs. Ideally, find a printer with a history of satisfied clients who has been in business for at least ten years. Ask for quotations from several companies, and be sure they can deliver what is needed, whether we want hard-wearing vinyl bumper stickers, standard indoor stickers or static cling stickers for windows.
Once the perfect printer is chosen, there are a few more things to keep in mind. Opt for CMYK color printing if possible. Those jobs are done in bulk and are less expensive than PMS or Pantone printing, which must be run separately for each client. The number of stickers is also important: larger quantity means less cost per unit, but don’t saddle yourself with piles of stickers that will never be used!
Stickers are great low cost advertising vehicles to promote business. Just make sure they stay low cost, with these wise choices.
