10 Ways to Promote Your Business on a Budget

Promote your business on a budgetIf a business is to survive, then it’s essential to keep attracting a constant flow of new customers and clients through the door. However, this is easier said than done, especially when working with a tight budget and there is not the funds to buy expensive advertising.

While the majority of business owners will see this kind of situation as a huge disadvantage, the smart entrepreneur relishes the chance to get creative and come up with “out of the box” ideas that will separate them from their competitors.

Here are 10 ways to promote your business on a budget:


As they say, it’s not what you know but who you know, and networking is a great way to meet people in an industry who can open doors that would other wise remain closed. Just one connection could lead to a joint venture that would bring the business to a whole new audience.

Offer coupons

Unless you have been living under a rock for the last few years, then there is no doubt that there is a current coupon craze going on. Attract new customers by offering coupons in local newspapers and online.

Give a free trial

Another way to market your business on a budget is to give a free trial of a product or service. People always take notice when something is free, and it creates a chance for the business to gain paying customers.

Create brand awareness in the community

Considered sponsoring a local event in the community? Not only does this get the brand out there, but it also generates a lot of goodwill with the staff and the general community at large.

Social media

Sites such as Facebook and Twitter are hot right now, and if not getting involved then the company i really leaving a lot of money on the table. Fortunately, we don’t have to do everything ourselves, as anyone could easily hire a social media manager to take care of the accounts.

Write a book

Interested in becoming famous within a specific industry? If so, then write a book and publish it yourself on Amazon. This is also a great way to market a business.

Guest posting

Have amazing content that people actually want to read? Publish it on blogs that get a lot of traffic, and then put a link at the end of the blog post that goes back to the website.

Balloon advertising

One wacky way to market a business is through balloon advertising. Simply get the company name, phone number and website printed onto a 1000 balloons (should cost around $70) and then spread them around town.

Leaflet posting

Sure, posting leaflets door to door might not be much fun, but if prepared to put in the work then it really is a great way to get right in front of potential customers.

Market to existing customers

While getting new customers are important, many business owners totally ignore their existing customers. This is why one should always be collecting data such as email, cell phone numbers, and addresses from customers, so they can  be contacted at a later date.


Above are just some of the ways to market your business on a budget. Don’t be scared to break the mold and try things that nobody else is doing.  We, at Nova custom label printing do it all the time.

I will definitely use this company again. They were good communicators, professional and prompt plus the print job was quality. I also found the paper stock better quality than I was expecting. Highly recommend.

Claire Smith Avatar Claire Smith
May 19, 2023

Managed to do the impossible! Got us our stickers on time even when every other place said it was impossible. They do great custom cuts on sticker sheets and have great quality prints at a reasonable price. Their customer service team is top notch and helped us through placing an order!

Nicholas Gavalas Avatar Nicholas Gavalas
April 17, 2023

Michael and the team at Nova worked so quickly to get us our custom stickers that look amazing! The team is super communicative and they shipped us the product way quicker than we expected - nothing but great surprises from this team!

Evo Nguyen Avatar Evo Nguyen
April 11, 2023
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