What You Need to Know about Custom Label Printing

custom label printing

Labels are more than pretty designs on product packaging. They are used to communicate with your target customers. They can let the target market know of your product’s ingredients, product care/handling information (as in the case of clothing), pricing, or nutritional information. In fact, they are extensively used by companies for branding campaigns – and with good reason. Not only do they help companies build their brands – some people also get attracted to certain products just because of the label. Labels are such an important aspect of marketing that companies put a lot of thought into their label designs. The good news is that there are now lots of online label printing companies that large businesses no longer have the monopoly on excellent product labels.

There are the various ways of putting custom labels on your products. Rivets may be used to attach the plates that contain information, as in the case of industrial equipment. Heat-activated and pressure-sensitive adhesives may be used as well. Some labels may also be sewn on to clothes, while some can be good old stickers you can place on product packaging. Shrink-wrapping may also be utilized.

There are so many choices, but companies that offer to print labels online can make the whole thing easier for you.

How Does Online Label Printing Work?

• You normally have to choose a design first. With truly custom pre-printed labels, you may have to create a design from scratch. You will need to design the label and upload the image. Some custom printing companies offer software and apps where you can just choose templates, fonts and colors. You also need to indicate the dimensions.
• You may have to choose the material for the labels. Digital and flexography allows for printing on various types of surfaces such as vinyl, paper, and metallic surfaces. Custom vinyl stickers can be used for outdoor promotion.
• You will then specify the size of the order. How many pre-printed labels do you want?
• In the case of printing methods like flexography, the company will have the design transferred to a relief plate, and you be charged a fixed amount for that.
• The company would start to print labels according to your specifications.
• The company would then cut the labels. If you have a slitting machine, you may opt to just have the sheets or rolls delivered and cut them yourself. Some printing companies allow that.

Pros

• Custom labels are ideal for businesses looking to establish themselves in the market. The truth is, if you want to stay in the business, you need people to take notice and know your product more. Good labels can do that and custom label printing can get you good labels.
• Custom labels will make your company look credible. If you took effort towards making your products look more presentable, you are getting the message across that you mean business and that you spent effort towards creating good products, and that people can take a chance with those.
• Custom label printing is also a service that is accessible. There are lots of printing companies that you can contact online. There is no need for you to go out and look for local printing companies.
• Orders can be finished in a short amount of time; you can get yours delivered on as little as two days, depending on the company, and your budget.

Cons

Printing labels is not cheap. You can think of it as an investment instead of an expense though – which will be more accurate anyhow.

The key word here is “custom” and that alone can spell the difference between a recognizable brand and one that easily falls into obscurity. If you want your business to succeed, or if you want to spread your cause, making use of online label printing services would be a wise move.