Step Ahead in Food Business through Custom Printed Labels

Food and Beverage Label Printing

A lot of people make a list of things to buy before going to a grocery store, yet buyers always find themselves seeking brands that they have not tried. This is caused by getting drawn into some product displays that are really attention-grabbing. Having said this, labels on a product can influence customers, and entice them into buying a particular brand or product. Having superior custom printed labels are also important for food businesses, since good advertising is needed to successfully make a product attractive to customers.

What Makes Great Custom Printed Labels?

A label is not just informational material, but it is also a form of advertising. Whether we are talking food labels or political campaign labels, the goal is the same. GET NOTICED!  The text, the font, the colors used, and the images are all very crucial considerations when designing a label. In advertising, these things often represent a deeper meaning into the brand. It also conveys a message that reflects the brand and that also reflects the target market of the product.

The whole label should be easily readable and well- digested, no pun intended. It is also a good idea to have helpful instructions on how to best use or store the product to make it more convenient for customers. Additional creative texts and images are also advantageous to make the customers more interested in the product.

Food labels should also have this information included within the design: product identification or description, barcode numbers, tips/instructions, product warning and safety information (if applicable), product and nutritional information, and pricing (if applicable).

So How Can Custom Printed Labels Help A Food Business?

The label is the first step towards getting customers to purchase a product. It must be easy for customers to grasp what the brand and product is about. Simplicity is the key. Studies have shown that confusion is a turn-off.  If they get interested in it, which would happen if they get visually attracted to it, they will read the information and ingredients and decide whether to make the purchase or not. This is how important labels are to business. Especially food businesses.

This is why some businesses make use of custom sticker printing employing  full color, glossy labels. Printing companies can not only provide colorful and high quality results; they can also create printed labels that can withstand both cold and hot temperatures, oils and other special circumstances.

What’s good news is that businesses can have labels customized at low cost, can be designed yourself (if you have graphic art talent), and have it printed and delivered in as fast as 24 hours.

Important details to consider in printing labels are the sizes of the labels, type of paper to be used, quantity and specific application to be used. In regards to the price, it is recommended to print stickers in bulk to take advantage of discounts. The difference between 500 and 1000 units are often a couple of dollars, literally, and the difference between 5000 and 10,000 is again minimal. If there is room in the budget, always go for the highest quantity that is affordable, so that the unit price is lowest.

Notable Examples of Food products with good Custom Printed Labels:

1. Pringles: It has always retained brand identity and brand recognition because of its logo and simple design. It is also easy to determine the flavor of the potato chip through the dominant color of the label and the overall packaging. The product description, warning & safety information, nutritional information, and the barcode are placed properly in the label. Pringles occasionally include trivia, facts, and other fun statements which makes it more fun to read the label.

2. Milo: This chocolate energy drink has been doing well in promoting their label design to their target market. Similar to Pringles, it also contains relevant information as to usage, storage, and nutritional content. It also contains fun statements and graphics that sometimes go with the free toys inside the packaging. It also includes several tips or trivia’s on sports such as basketball or football. We recently wrote an article regarding custom made stickers for schools that touch upon this subject.

It is vital for food businesses to invest in customized labels on all their product packaging. Custom Printed Labels are guaranteed to help and make things easier for both customers and food businesses.

This article was written by L Taylor for Nova Custom Label Printing

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