Labels offer so much creative potential for small business marketing, and companies are really missing out if they are only using them on the products that they sell. We have come up with just a few creative ideas of how to market a business with custom printed labels.
First off, why printed labels? Printed labels are a versatile and extremely cost-effective product and can be printed to almost any specification. They can adorn almost anything that can be thought of, and loads of them can be printed for a much cheaper cost than almost any other form of advertising. Most smaller businesses will feel that they cannot invest too much in their offline marketing strategies, but with printed business labels, it is possible to keep costs down and use their excellent versatility to maximize market exposure.
A few simple examples prove their versatility and how they can save money. Brand and logo on shopping bags and clothing tags can be helpful, so what can be done about that? Print bags and tags separately, or go with the less expensive option and place the same custom printed labels on blank bags and tags. Here is a great small business marketing trick for small businesses – instead of wasting money printing lots of full colored posters and flyers (which really do cost a lot of money as they stack up), stick custom labels on less-expensive, self-printed materials or envelopes. This helps save money for larger marketing efforts such as mailing campaigns and hand-outs at larger public events.
The point of sale is a good place to hand out printed labels, but trade shows are even better because they help promote the brand to new potential customers, rather than customers that already know the company and the brand. Trade shows are the perfect opportunity to hand out lots of labels to a target audience, and for each person who receives one, the company could be gaining tens or even hundreds of views – especially if the recipient places the label in public view. This is low-cost viral small business marketing in action, and when making labels interesting and unique, we can really garner high levels of interest.
Businesses selling products to kids and teens can make the most of the insatiable desire to collect, with multiple label colors and designs. Offer one of a number of label choices to give to the customer when they make an order, compelling them to collect the complete set.
Labels are usually quite small, but this doesn’t have to be a limitation. There will always be enough room for logos and slogans, and if you are only interested in dumping loads of information onto the labels, remember that less is often more. The more dense the text, the less readable it becomes, so be frugal with word choices, and making the most interesting and creative designs usually helps. You can afford to experiment and see what works with printed labels in your small business marketing.