Back in the golden age of cinema, all that was really required to sell a movie was to have a big name star listed above the title. It’s a much more competitive business nowadays, especially for small indie film makers, and it’s those guys who can really benefit from customized stickers printing. Hollywood is all about big budget, spectacle type movies, with a large portion of that budget set aside for TV spots and other forms of advertising that will quickly and effectively get the word about the movie. They don’t really have to resort to customized stickers printing in order to be seen, but they still do it on some level.
Perhaps the most popular form of customized stickers printing employed in our business is the QR code sticker. For those who don’t know, a QR code looks like a little square barcode, and when it is scanned by someone with a smartphone they are taken to information about a product or service, which can end up being a great selling technique. Who would have believed that customized stickers printing could be used, in a roundabout way of course, to let masses of people see your movie trailer or synopsis?
Small movie distributors are relying far more heavily on the viral aspect of the internet, and social networking sites in particular, to build buzz for an upcoming film. There is definite evidence, other than just the QR code, that customized stickers printing can play a big part in the popularity of a movie. A perfect example of that is at a website called GetGlue, which is another social site where fans can share their favorite movies, books and TV shows, and in return can receive stickers for doing so. Movies that are about to open will use customized stickers printing to come up with stickers that those fans can get for pimping the movie. There are different character stickers, as well as rewards for seeing it on opening weekend, plus many more options.
This is a great way to use customized sticker printing as a device to create buzz for the film, as well as rewarding fans for their loyalty in getting the word out. It’s not just indie films and small releases that can benefit from using customized stickers printing, and it all comes down to the fact that people love to collect memorabilia. Younger movie fans in particular fall into that category, and when a movie is released that really strikes a chord with that group. Then movie distributors can cash in by making everything from posters to lunch pails, with stickers always seeming to be at the top of the in-demand list with kids.
Customized stickers printing can be used to promote the movie, or as a collectible for fans. If you don’t believe that stickers are still in style, then take a look at the laptop lids of the average person under 30 and you’ll invariably see stickers covering every inch of space. Customized stickers printing is an invaluable service for moviemakers both large and small, and as long as folks keep going to the theater, the stickers will keep on coming.
Written by L. Taylor for Nova Custom Label Printing.