This is the first in a series of videos (below) discussing tips on printing, otherwise known as “how to get your money’s worth, make it easy on yourself, and end up with the best quality custom printed labels.”

It’s a mouthful, but what we’ll look into are ideas on how you can educate yourself in simple ways to get the most out of your printing projects.

Today we’ll look into an important, often ignored aspect of label printing–quantity.

What is the minimum quantity of custom printed stickers that you can print?

So I’m often asked “what is the minimum quantity of custom printed stickers that you can print?” While the answer may be simple, it’s usually 100 or 250 units depending on the size and specifications, but I always explain that it makes no sense to go for the minimum. Why is this? Because the price for 100 or 250 vs. 1000 is often only about five to ten dollars more. Yes you heard that correct. You can probably order labels in quantity of 1000 units for only a couple of dollars more than 100 or 250 units. Why? Because the money is in the setup. Once a job is running, you’re only paying for a bit of ink and paper, which is relatively inexpensive. The setup of the job is the main cost. This applies to almost any type of printing, but especially true in the case of label printing.

Label Quantity

When it comes to 5000 vs 10,000 or 100,000 vs. 500,000 the answer is still the same. Larger quantities equals money saved. You could order 5000 now and reorder another 5000 in a few months. It will cost you about double what it would cost to order 10,000 all at once. While budgetary constraints may tie your hands, if you can take the initial hit, in the long run it will save you a lot of money. This is why we like to quote larger quantities than you ask for as options to consider. Once you see the savings right in front of you, you can see how it makes sense.

It doesn’t matter if you’re ordering business labels, custom vinyl stickers, food product labels, promotional labels, or fun custom made stickers for kids or adults. They all end up counting the same.

Less Is More

Here’s a real situation where “less is more” applies. Less IS more per unit in terms of cost, and “more is less”, as in ordering more labels costs less per unit.

So next time you place a custom label printing order, ask how much the next price break will cost, and compare. You may be surprised to see how much you can save.

If you found this video helpful, please click on the link below to download this free report: “How to save time and thousands of dollars in printing costs…… Avoid the top ten mistakes people make when choosing a Printer.” This will be sent by email to you absolutely free. Stay tuned for our next video with more printing tips.

Stickers have evolved from purely being decorative or a way of expressing one’s emotions and opinions to being an alternative promotional and advertising tool for businesses to help launch their product, create product awareness, build up a product’s clout in the market, sustain and maintain a product’s position or generate sales.
 

Ideas for Custom Vinyl Stickers

Want to save on the costs on embarking on a full-scale advertising campaign? Want to do away with the standard, oft-practiced and quite expensive promotional mediums like a 300-word press release in a newspaper, a product page ad in a magazine, a 15-second ad spot for television or an in-your-face billboards?
 

Either you are a seasoned businessman who’s looking for something new and exciting or a novice entrepreneur who’s on a tight budget but doesn’t want to scrimp on the presentation then using custom made stickers is the best way to go to promote your product.
 

Uses for custom vinyl stickers

These vinyl stickers are more than sticky tapes.  The following are just some of the benefits they offer:

1. Material is weather proof (humidity and moisture)
2. Material is scratch resistant
3. Material is water resistant
4. Can withstand moisture and oils
5. Will not tear easily
6. Can be easily wiped-clean
7. Environment friendly as they are recyclable
8. Is very manageable
9. Available in a variety of colors, both block colors and transparent
10. Colors are long lasting; they will not easily fade
11. You can have them printed as die cut stickers!

Where can you stick vinyl stickers?

The sky’s the limit for vinyl stickers.  They can be used in an array of ways to promote your product.
 

These vinyl stickers may be plastered on any part of any type of vehicle – doors, windows, bumper, trunk, hood and even the roof.  These mobile advertisements go the extra mile in promoting your products as it has a wider reach in terms of both distance and consumers.
 

Who would think that our floors have other uses aside from being stepped-on?  Floors in supermarkets, restaurants, hotels, office buildings and other high-traffic edifices are great canvasses for those vinyl stickers.
 

Whoever concocted that phrase knew what he was talking about. A slew of people pass through doors day in and day out.  A vinyl sticker/label advertisement would surely open their eyes to what is out there.
 

Because vinyl labels are handy, they can be distributed to targeted customers and encourage them to stick these promotional items anywhere they want.   This creative gimmick expands the product’s reach as these may be plastered on the consumer’s often used and brought-around- town possession such as a surf board, tennis racket, biker’s helmet and luggage.  Imagine, promoting your product beyond your geography.  That’s the power of custom vinyl stickers advertising.
 

Choose the right label printing company and you’ll be on your way…
 

We believe an educated client is the best client, so when you’re choosing a Custom Printed Labels company, beware of tricks played on unsuspecting customers. Read on for some things you should know.

First of all, many printers will quote and publicize turnaround times (the time it takes from order to completion) that don’t include the time to properly proof graphics and production materials prior to printing.

This is part of the “rope ‘em in” strategy, where some competing printers just try to get you in, and then change the rules on you once you are playing with them…

Make sure the company you choose to print your labels gives you honest turnaround times IN WRITING! Otherwise, they are giving you empty promises.

Legitimacy of Custom Printed Labels Companies

Excuse us for this rant…But it’s important…
Fly by night companies also disappear overnight.
It’s quite common in this industry to see companies
come and go. Many of them are starting up and don’t have
the experience to have the foresight to anticipate
and tackle a possible problem before it even occurs.
Instead they are scrambling around “putting out fires”,
covering up their errors… Some don’t have an office
number listed on their website, and some don’t even
have an office.

No wonder their prices are so low…
We are contacted by clients all the time,
telling us horror stories about a cheap printer they found
online, and the prices sounded too good to be true.

One story went like this: The client couldn’t get a hold of
the printer by phone or email for two days, and then when he
finally tracked them down, they had the audacity to insult
this client and tell him that he was “hassling” them. And
that wasn’t the end of it. He paid much more in stress than
in dollars.

Please make sure that the printer you choose
to work with has a reputable track record of at
least five years. Obviously, your custom labels are important
to you, so make sure you put it in the hands of someone
who has the experience to make the process stress-free.

Doing The Run-around For Custom Printed Labels & More…

When you have many products you need to produce
(for instance; brand merchandising with t-shirts, hats,
brochures, posters, postcards, promotional
items) , you generally have to hunt around
for these items individually, costing you time and stress.

Choosing a label printing vendor who provides multiple services can often
help you in your project management. Look for a company that
will offer you everything you need and will do the project
management for you…at no extra cost!

Note: This is something that Nova pioneered back in 1995,
offering all types of printing services and no-cost project
management from one source. We also found that clients were
able to save on individual orders by grouping them together.
If you feel that this service might help you, Please feel
free to contact us for more information.

When Do You Need Custom Printed Labels

If you are running a business, you definitely would want to print labels that reflect who you are as a company. They promote your products.  Labels have tremendous value in branding. Getting your company logo as visible as possible could do wonders for your business.

If you are running a hotel or a bed and breakfast, you will need custom printed labels for items you would use in your operations such as shampoo bottles, water bottles and other room items in order to promote branding.

These labels have a big role in generating trust too. It would allow you to show vital information to prospective buyers. For example, if you are running a business in the food niche, you would need these labels in order to uniquely show information such as nutritional value and ingredients in a way that reflects your image accurately.

Custom printed labels are a must for promotional items as well. You can provide tokens of appreciation for loyal clients by giving them items printed with your company logo.

Custom printed labels are a good idea too if you are organizing an event and you want to give souvenirs for the participants.

Benefits Of using Custom printed labels

Fact is, some people purchase a product because the packaging and the label of the product seems to be attractive to them. With custom printed labels, you can take advantage of that. Not only would you be able to attract more customers; you would also be, in a way, spreading the word about your business, especially if you use custom printed labels on promotional items and items used in your business’ operations. If you having your labels “everywhere”, there would be a lot of subtle reminders that might just get your customers to try your product again.

What To Keep In Mind When Choosing And Designing Labels

You have to choose the right colors. Make sure that the color scheme is consistent with your brand. For example, if your logo has a particular color scheme, try to incorporate that in your label too. Remember that the goal is to keep the customers aware of your product’s existence. You can also print labels in the shape of your logo, with die-cut labels!

You do not always need to get the help of a graphic design artist for this one (although that could help); some printing companies can help you design whatever you need at reasonable rates.

The type of information that should be printed on the label depends on the kind of business you are promoting too. For example, in choosing labels for business establishments, it’s a good idea to place both your logo and address on the label. Remember that having the address on the label is a way of generating awareness and promoting the establishment. Now, if the custom printed label is for an event, just include the company logo and the date and venue of the event.

These are just a few ideas. Contact us for more!

Whatever type of business that you are running, you have to be unique in order to get more people to try you out, not only because you are different, but also because you are a stand-out. This is not that easy to accomplish, especially when you are up against tough competition. Aside from making sure that you will always give your best with your products or services that you offer, you must also use the right materials in its packaging and labels. This way, even those who still haven’t tried your items will get intrigued and may be convinced to purchase what you are offering because they were attracted to the manner in which your products were presented. One thing that can help you in surpassing such phase is through the use of custom label printing.

Using Custom Shaped Labels  To Stand Out from the Rest

This goal may be easier said than done, especially when you are quite new in the industry or you are only about to launch and introduce a product. Getting the services of the right printing company that can accommodate such request may help you in this regard.

For one, you can veer away from the kinds of labels that are already being used by your competitors. You can opt for the shaped types, for example, like having your labels shaped based on your company’s logo. It’s like hitting two birds with one stone – your product will look different because its label is unique and every time people see the label, they will be reminded of your company or business. Each product will then serve as a good advertisement for the other products or services that you are offering.

Where to Use Unique Labels

You can choose to use the custom shaped labels for all your products for all occasions. You can also reserve the gesture for special events like trade launch or when you participate at bazaars or get a space at kiosks and the likes. When you are at events, where you can get up close to your target audience, you must not waste any chance to advertise to these people and as much as possible, make them remember who you are and what else can they avail from you.

Aside from the shape, the label must include the basic details that are important, so that people will find it easier to get in touch with you whenever needed. What are these details?

1. The name of the product. You have to be careful in naming your products, especially if you intend to export these in the future. As much as possible, choose the kind of name that does not connote any negative meanings when translated to other languages.

2. Graphics and design. The main theme will revolve on your existing company logo, but a good printing company can help you in incorporating other images or colors into the label to ensure you of the best possible outcome.

3. Sizes and weights of the product. These details are needed to be known by your consumers, so make it easy for them to decide if your products are suitable for them.

4. Warranties. You have to give your target market a sound guarantee that the product is in its best condition and what can be done if they found it to be otherwise.

5. You must also include your company details, such as its name, address and a list of contact details, including telephone numbers, email address and the company’s official website, if you have one.

Stickers are a great way to advertise. They’re more versatile and longer lasting than flyers, and far cheaper than paying for ads in print, on air, or even online. Not all sticker printing is equal, however, and you’ll naturally want to get the best value for your money. Here are a few tips on how to save on printing Custom Made Stickers that will help you on your way to great, cost-effective advertising.

Short, Sweet, and Bold: Designing Effective Stickers for Your Business

The first thing you should remember when designing stickers for your business is that you have very little space to work with. Maximize this space! Choose fonts and patterns that leap out at your target audience, but never try to do too much. Filling up every available space on your stickers will make them overcrowded and unattractive.

If your budget’s really tight, consider black-and-white on any ONE color printing – don’t underestimate what a bold, black print can do! Overall, however, it’s better to go with eye-catching colors that match your company’s logo.

Sticking to Standards Will Save You a Buck

While it might be tempting to have your company’s stickers made in the crazy shapes that you liked so much as a kid, this won’t be good for you cost-wise. Sticking to standard sizes and shapes will save you from paying your printers extra to do the job properly. Remember, if your design is unique, ordinary squares and circles won’t be boring at all!

If you really must have non-standard shapes and sizes, look out for hidden charges. Some printers will send your stickers elsewhere for custom cutting without telling you about the extra cost. Make sure that your printing company won’t do that to you!

The Right Printers Will Show You How to Save on Printing Custom Made Stickers

The best way to get the most out of your customized stickers is to choose exactly the right printing company for the job. Getting your printing done inexpensively is the goal, but you definitely don’t want your print job to be a shoddy one. After all, you’re promoting your product, and you want it to be a representation of quality.

Take your time while looking for printers. The internet is your friend here. Don’t just look at company websites: look for what previous customers have to say on their facebook pages, in forums and blogs. Ideally, you’ll find a printer with a history of satisfied clients who has been in business for at least ten years. Ask for quotations from several companies, and be sure they can deliver what you need, whether you want hard-wearing vinyl bumper stickers, standard indoor stickers or static cling stickers for windows.

Once you’ve chosen the perfect printer, there are a few more things to keep in mind. Opt for CMYK color printing if you can. Those jobs are done in bulk and are less expensive than PMS or Pantone printing, which must be run separately for each client.  The number of stickers is also important: you’ll usually pay less per unit for large orders, but you don’t want to saddle yourself with piles of stickers you’ll never use!

Stickers are great low cost advertising vehicles to promote your business. Just make sure they stay low cost, with these wise choices and you’ll be on your way.

Customized stickers printing is a tried-and-tested marketing tactic that never goes out of style. Even in this age of technologically-advanced advertisements, many businesses still rely on this inexpensive promotional tool for increasing brand awareness. Apparently, it is not entirely the cost that makes entrepreneurs opt for this route. Stickers have this special attribute which tend to create a lasting impact on any target audience: permanence. As long as they remain pasted on appropriate surfaces, they can successfully send the message to passersby.

Customized Stickers Printing for Product Marketing

How can you use these customized stickers to promote your products? As far as marketing goes, the limit of their use depends on the proprietor’s creativity. Innovation is indeed the name of the game. The following are a few ideas for your reference:

• As customizable tags – Giveaway stickers with business names and logos stamped on them are becoming a common sight to most people, which is why it is difficult to hold their interest for so long. Make sure that the stickers you give away as freebies are somehow usable by also leaving a blank space in the stickers for writing names and labels. By doing this, people will have actual use for them while being reminded of your brand at the same time.
• As coupons – Perk up the way you offer discounts and freebies to your customers by incorporating the use of customized stickers. For example, you can give them a “freebie card” and require them to earn a certain number of stickers in order for them to be eligible of a premium item from your store. This gives your customers a reason to come back more often.
• As raffle entries – You can also use customized stickers for holding raffles. People who will buy the “specially marked” items—meaning, the products with valid raffle stickers—are those who will be qualified to join. This gives them an incentive to purchase more products from your store. Great for both non-profits and for-profit businesses.
• As seals for mail and packages – If you are sending out catalogues and correspondence through post, you can use customized stickers that bear your business name and logo for sealing envelopes. The same thing can be done with packages that are bound for delivery. Even if they plan to reuse the boxes, customers will become more familiar with your brand through constant exposure.
• As interesting store decors – If you can come up with a unique sticker design that helps attract curiosity, you may use it for decors to entice customers to buy from your store.

Why Opt for Custom Stickers for Promoting Products?

Regardless of the product you are selling, there are plenty of reasons why your business can benefit from using customized stickers. They can be:

• Cost-effective – These inexpensive labels with sticky backing can go a long way in spreading brand awareness. They come printed in batches so you get more than your money’s worth.
• Versatile – Unlike business cards and paper bags, customized stickers can be used any way you want.
• Viral – The news about your products gets to travel faster than word of mouth when you use attention-grabbing stickers.

Customized stickers printing can serve a multitude of needs for business. Just being creative makes the possibilities endless.

        Marketing efforts are known to be expensive for newly-launched businesses. Its importance is essential in introducing the business to new customers. Without marketing efforts, no one would buy products or services from you because they don’t know what you offer.

It’s a good thing that there are cheap alternatives for making your business known to your target audience. One of these inexpensive marketing tactics includes the use of custom sticker printing.

Benefits of Custom Sticker Printing

1. It is inexpensive compared to printing brochures and posters.
2. They are diverse. Many batches of custom stickers can be used for different types of marketing and publicity activities.
3. It is subtle yet effective in conveying a message.
4. It can be used by customers to design their belongings while knowing about your business’ offerings.
5. Lastly, promotional items are fully customizable in different logos, shapes, sizes, and colors.

Common Uses of Custom Printed Stickers

Recently, we’ve discussed custom made stickers for the music industry and custom label printing for non-profits. But the same can be true for any business. Since the reach of these promotional items are good enough for their price, all businesses can use them effectively to attract new attention. Here are some good suggestions on how to use custom stickers for promoting your start-up business:

• Distributing them as giveaways

You can distribute the stickers as is to passing pedestrians, new customers, and even to random family and friends to make your business known. Aside from that, you can use the giveaways as additional freebies for people who paid for a lot of items in your new store.

• Giving them out at marketing events or trade shows

The custom sticker is a good souvenir to hand future business partners, investors, and customers when attending an industry-related event or trade show. In this case, make sure the sticker contains your products and services offered along with your name and contact details.

• Pasting them in other promotional items

Since stickers are versatile, you can use them to brand novelty prizes during games and promos. For example, customers appreciate getting a free item when they buy many items. You can paste the sticker into a new notebook, a box of pencils, or a drinking cup.

In that way, you have already used your sticker as an effective brand tool in marketing your business’ name and offerings.

• Using custom printed mailing labels or seals

When corresponding by mail, use labels to seal envelopes or use them as mailing labels. This keeps your logo in people’s minds. Stickers that “stick”!
We have many clients that effectively do this. It raises their profile by doing so.

• Placing them in highly trafficked viral locations

You can also paste the stickers in various locations in the neighborhood provided you have already secured the necessary permits.

• Using custom stickers as coupons

If you create a sticker to be used as a coupon, it not only enhances the product by making it stand out on the shelf, but it gives consumers an incentive to remember your product. A simple 10 cents off coupon can make a big difference. A contest is even better, giving consumers a reason to get excited, (other than purchasing your fine product, that is.)

Marketing need not be expensive. It just takes a bit of practicality and creativity. Custom stickers are great examples of marketing materials which a business should utilize to promote their new status.
 
 
 

Making a name in the music industry is not an easy thing to accomplish. It takes a lot of promotion for people to get to know your talented band. Funds can be a great concern for a lot of rising musicians. As a great marketing tool, using custom made stickers is one of the cheap ways to get your band noticed and remembered. It is a basic and old promotional strategy that still works. Here are some ideas on how stickers can promote your band.

Place your custom printed stickers on your stuff

Once you have printed out attractive stickers that reflect your band’s music and personality, stick some of them on your stuff. You and your band members can place them on your guitars and other musical equipments. You can also place them on your instruments’ cases and trunks. By doing this, you are not only making your gear or stuff stand out from others, but you are also getting your band’s name noticed publicly. When you have a gig, people will easily recall your band’s name when you have striking stickers.

Give out your custom made stickers to people

One way to expand your fan base is to give some stickers out to people. Non- profits do this all the time. Vinyl stickers are great to give away because they are durable, so your fans can use them anywhere such as on walls of their establishments, on their car bumpers, and other places outdoors without being damaged quickly. Your band will surely get the much needed exposure once your fans start using these stickers especially outdoors. You can also give them out as freebies when people buy your album or any other merchandise that you are selling.

Other creative means of giving out custom stickers

You can leave a sticker along with your waiter or server’s tip. Do this whenever you dine out, go to coffee shops or go to clubs and bars. Be-friend them and inform them of your gig. Most of these people are updated and interested in new music and they can help you spread the word about your band. Use stickers which have your website, facebook, or twitter account printed on them, and convert them into your business cards. You can even give them away to the first few people who bought tickets to your show or made online reservations. Pin a couple of them onto bulletin boards, give them out at a concert of a band you sound similar to. Use creative techniques to get your name out there.

Generate funds through customized stickers printing

Sell your stickers online to your fans or at booths during music fests. Also sell them at the venue where you are going to hold your gig because fans love to bring home souvenirs. It is easy to sell them because they are relatively cheap. You can also give them as a thank you gesture to those supporters who donated in your website. Have a distinct logo and an interesting design so people can easily ascribe your band to such sticker. Also have sets of stickers printed in limited edition. For sure your fans will hurry and collect them before they go out of stock.

Remember, promoting your band is just like promoting a product.

Custom Printed Labels to Establish the Organization’s Identity

Custom labels in print are an effective way to make people become more familiar about a business, or in this sense, a non-profit.

Non-profits can hire the services of a custom logo design and printing company to create a “name” for their group. The concern here though is that this could cost money and charities don’t have a lot of it. On the other hand, there are still good logo and printing businesses that also cater to the needs of non-profit clients. They offer the most inexpensive quotes for non-profits while still providing quality products and services.

How Non-profits Can Save with Custom Printed Labels

One good thing about some printed custom label businesses is that they offer to their customers the option to create their own logo design so they can save a bit more money. Non-profits then can ask a generous volunteer to design their logo for free and have it printed later on by professionals. (The only cost left to pay is the price for printing. Zero money is spent on the logo or label design). The design though needs to be in a file format so it can be submitted to the printing company. Thus, the design needs to be created using Photoshop or other similar programs instead of being hand-drawn and then scanned. It must also be saved as a .pdf or .jpg file. To get the best printing quality, the design needs to be saved as a high-resolution file at 300 dpi.

Why Hire a Professional Custom Printing Service?

For non-profits to be able to save some money on their labels, they could print these labels out themselves but the quality would not be just as good. Just as wrote in this blog about label printing for schools and universities, and labels for political campaigns, non-profit charities need to start distributing bumper stickers to get more people to become familiar with their organization. Bumper stickers cannot be printed by regular printers since bumper stickers need to be made with a special ink to make it last and not fade regardless of any climate.

Mailing labels and event labels need to be printed in bulk so it would be much more practical to hire a professional to do this job. The good thing is that the charity can choose the size and colors for their labels to save money. Smaller and single color labels cost much less.

The idea behind custom printed labels for charities and non-profits is to get the word out about their organization by making their labels 1) visible everywhere and 2) handing it out to the most number of people. This must be done in the most inexpensive way because the goal is to get more money or donations for the non-profit, instead of spending lots of money on the labels.