Whether starting up a business or having the best selling product in a market niche, one must be paying attention to the #1 advertising tool. It’s the product’s label. Custom printed labels are an essential marketing tool to promote business. It’s no secret that a typical consumer can be influenced by unique labels and packaging. Numerous psychological studies have proven this, and whether it’s overt or subliminal, it can affect how buyers perceive product in the marketplace. Without a doubt, labels need to stand out from the rest of the competition on the retailer’s shelf. The marketability of products can be best defined by custom labels.
How is custom label printing different for bath and beauty products?
Cosmetics and bath and beauty products can be cream based, water based, oil based, or mineral based; that is why film material or varnish is sometimes necessary to protect the labels from dissolving and smudging. There are many custom label printing services that provide additional laminations to do the trick. If the products are refrigerated, there will be need for one type of label. If frozen, there will be need for another type. If protection from oils dribbling down the container is needed, another will be needed, and so on. It is possible that custom vinyl stickers may be needed or may not. If the label will be machine applied, check with the manufacturer/copacker for specifications. All these are points to go over with the custom printed labels company. You can save on label printing costs by buying in larger quantities.
With a business that offers bath and beauty products, labels do not only contain product ingredients, tag, name and company logo. They also present an opportunity to highlight facts about the product. In soap, for an instance, it could tell the consumer if it is hypo-allergenic. It could also inform the buyers if the product can be used by babies.
With the different containers’ sizes and shapes that these products usually use, it would be difficult to print the labels on the containers themselves; this is where customized stickers come in.
Custom printed labels for promoting products
After the end of the conceptualizing and design of the product label, there will be need to promote to the target market about the product. It is possible to use flyers, banners and other promotional ads for the campaign. Promotional custom sticker printing is a fast, low cost tool in reaching out to target consumers since stickers can be easily placed on walls and any flat surface that is viewable by the audience.
Custom labels in delivering products
Finally, the bath and beauty products are out in the market. By promoting the product through word of mouth, advertising, giveaways and social media, it’s possible to begin to gain popularity in the niche and start getting orders. Easier said than done, I know, but with a proper promotional budget, a lot of networking and non-stop getting the company’s name out there, it’s possible to begin to make a dent in a specific niche. When shipping product orders to buyers, make sure that the shipping labels reflect the same aethestic as the product labels. It is important for brand image to be consistent. By printing a nice shipping label, the company will also save more than if printing on the box itself.
The goal in every business is make their products stand out, so that more consumers would be enticed to shift brands. Buyers usually respond immediately on the right appearance of the product, so make sure the label is representative of the product itself. Colors need to match the company aesthetic, and you can choose matte or gloss labels to suit individual taste. Whichever direction you choose to go in, make sure research is done as to what the competition is doing. What makes the company different than the leading brand? Feature that which makes the company unique. If there is a niche that is under-served, go after that niche. Yours might be the only bath and beauty product company that uses a specific ingredient, and that can get the company noticed. If starting out as a big fish in a small pond, you can always become a small fish in a big pond later on, after having established the company name.