It’s easy for Coke. It’s easy for Nike. It’s easy for Starbucks. Brand-building—that task that sets a business apart from the crowd. You can hum the jingles in your sleep. For a small business? Not so easy, one might…
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Small towns. They’re dotted across the country, and they’re full of people. People who buy things. How can a company market to the good folk of America’s small towns? Make Friends with the Locals First of all, if…
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Perhaps the biggest challenge for a startup is to stand out among all its competitors. To do so, a startup must brand itself effectively. It must create an indelible image for itself that sticks in the minds of potential customers….
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