When a kid goes to the store to buy a Coke, she looks for the familiar red-and-white logo on the package. What would happen, though, if Coke changed its label? After hunting through all the bottles and cans in the…
Read more
Too many businesses smack readers in the face with their pumped-up sales approach online. Such an approach turns off more potential customers than the business may realize. Potential customers don’t often tell businesses why they left: they simply click “unsubscribe”…
Read more
One thing that’s true of most small startups: they don’t have a huge cash flow to pay for a massive marketing campaign. Unless a business receives funds from an angel investor or Daddy’s trust fund, it’s on its own to…
Read more
