One of the best ways to market a business is through email. Studies show that a majority of businesses use email to reach and retain current customers and to attract new ones. Here are some tips to help promote a…
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Business owners—especially solo entrepreneurs—spend most of their time doing the work they created the business to do. A doctor, for instance, spends most of her time with patients. A chef spends most of his time creating mouth-watering dishes. And so…
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It’s easy for Coke. It’s easy for Nike. It’s easy for Starbucks. Brand-building—that task that sets a business apart from the crowd. You can hum the jingles in your sleep. For a small business? Not so easy, one might…
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