If a business is to survive, then it’s essential to keep attracting a constant flow of new customers and clients through the door. However, this is easier said than done, especially when working with a tight budget and there is not the funds to buy expensive advertising.
While the majority of business owners will see this kind of situation as a huge disadvantage, the smart entrepreneur relishes the chance to get creative and come up with “out of the box” ideas that will separate them from their competitors.
Here are 10 ways to promote your business on a budget:
As they say, it’s not what you know but who you know, and networking is a great way to meet people in an industry who can open doors that would other wise remain closed. Just one connection could lead to a joint venture that would bring the business to a whole new audience.
Unless you have been living under a rock for the last few years, then there is no doubt that there is a current coupon craze going on. Attract new customers by offering coupons in local newspapers and online.
Give a free trial
Another way to market your business on a budget is to give a free trial of a product or service. People always take notice when something is free, and it creates a chance for the business to gain paying customers.
Create brand awareness in the community
Considered sponsoring a local event in the community? Not only does this get the brand out there, but it also generates a lot of goodwill with the staff and the general community at large.
Sites such as Facebook and Twitter are hot right now, and if not getting involved then the company i really leaving a lot of money on the table. Fortunately, we don’t have to do everything ourselves, as anyone could easily hire a social media manager to take care of the accounts.
Write a book
Interested in becoming famous within a specific industry? If so, then write a book and publish it yourself on Amazon. This is also a great way to market a business.
Have amazing content that people actually want to read? Publish it on blogs that get a lot of traffic, and then put a link at the end of the blog post that goes back to the website.
One wacky way to market a business is through balloon advertising. Simply get the company name, phone number and website printed onto a 1000 balloons (should cost around $70) and then spread them around town.
Sure, posting leaflets door to door might not be much fun, but if prepared to put in the work then it really is a great way to get right in front of potential customers.
Market to existing customers
While getting new customers are important, many business owners totally ignore their existing customers. This is why one should always be collecting data such as email, cell phone numbers, and addresses from customers, so they can be contacted at a later date.
Above are just some of the ways to market your business on a budget. Don’t be scared to break the mold and try things that nobody else is doing. We, at Nova custom label printing do it all the time.